• Mar 2, 2010
2009 Cadillac Converj Concept – Click above for high-res image gallery

Just when it seemed like the gorgeous Cadillac Converj extended-range electric vehicle (ER-EV) was going to make it to production, it now appears that the program might be dead. Strictly speaking, although General Motors executives had indicated that the Volt-based coupe would be produced, it had never officially been announced as a production program.

Nonetheless, Bloomberg is reporting that the program has been canceled for business reasons. Apparently, Cadillac came to the conclusion that even as a Cadillac, the car couldn't be profitable with the level of amenities that customers would expect. The extra equipment would apparently have cut the electric range to only 20 miles, defeating some of the purpose of an ER-EV and its ability to cover most driver's needs without using gas. Given the slow sales high-end hybrids like the Escalade and Lexus LS600h, this may be the right move for GM.

According to Cadillac spokesman David Caldwell, there is "Nothing to be announced" and the program was "not to a point in which development would be occurring in earnest in any case." Caldwell goes on to say "There can naturally be a lot of careful review over an idea as big and ambitious as this. And that can go back-and-forth. Vehicle plans can be revised numerous times before reaching production, or being declined."

Instead of the Converj, Cadillac will reportedly focus on less expensive plug-in hybrids like the XTS concept that was shown in Detroit.




[Source: Bloomberg]


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  • 39 Comments
      • 4 Years Ago
      Electric can only succeed if they can get the price down around 20k base
        • 4 Years Ago
        ...and until local municipalities start pricing your plug-in recharges like gasoline.

        What, you think they're going to just let their gas-tax revenues evaporate?

        Actually, I predict taxes will go up 3x+ with structured recharge rates that will take 50%+ of what would have been savings. The local/state/fed bean counters are going to be able to justify it by saying "look, you're still saving 50% vs. gasoline and these revenues are going to 'good causes'*"

        You heard it here first.

        (*like some boondoggle fund for green renewables that will never actually displace a production barrel of oil)
        • 4 Years Ago
        I agree. That is a good reason why the Nissan Leaf may harm the Volt future. It is expected to cost less than 20 k.
        • 4 Years Ago
        Local municipalities have gasoline tax revenues?

        mondotaku:
        No, the Leaf is NOT expected to cost under $20K.
      • 4 Years Ago
      I liked the looks of this car very much. I'm in the correct demographic. But as an electric? No f'n way! A V8 yes, a V12 Oh yess. Something in the upper Mercedes or Bimmer category? Yes! A diesel? A stretch, but maybe. A de-contented tether cord electric?.....Fuggettaboutit!


      As for the ubiquitous Volt....it's been around in pictures and auto shows for so long, that, if it ever comes on the market I hope it gets an edgier face lift because I feel like right now I'm looking at a five year old, gone stale design.
      • 4 Years Ago
      I'd like an ultra-lightweight Converj, powered by a turbo/supercharged diesel, maybe bought in from VAG.

      That way you have the looks and performance in one tight eco-friendly package.

      Unlikely though ;(
      • 4 Years Ago
      Here's a novel Idea, why not make it a hybrid....oh wait, GM doesnt make those......Seriously. I cant believe GM doesnt have a decent hybrid system its amazing, the technology is out so go figure it out already!
        • 4 Years Ago
        The Voltec system is a hybrid.
      • 4 Years Ago
      American cars are so ugly... Cadillac...
      • 4 Years Ago
      Smart move, this would have been a waste of time and a old GM move.
        • 4 Years Ago
        NOOOOOOOOOOOOOO my hopes! my dreams! in the trash!
        • 4 Years Ago
        Just because Tesla does it doesn't mean it makes sense for GM to do it. It doesn't mean it even makes sense for Tesla to do it!

        We've seen so far that GM "killed the electric car" saying they couldn't make money on it. And then Tesla came by and showed us all that GM was dead right. They've seemingly saturated the market for 2-seat EVs at 1,000-2,000 and even though they were able to charge far out the behind for them, they still didn't turn a profit.

        So IMHO, just because Tesla is doing something doesn't mean GM is foolish not to do it too.
        • 4 Years Ago
        If they're not going to sell it with an electric drivetrain, why not throw a small 4.0l V8 under the hood?

        I think a cute little pocket rocket Caddy would move in good numbers..
        • 4 Years Ago
        If Fisker and Tesla are coming out with electric luxury sedans, I guess there's no need for Cadillac to come out with one too...

        Sal Collaziano
        http://www.cadillacowners.com
        • 4 Years Ago
        Oh and I was being sarcastic with that message. :p I really do think Cadillac needs to play in this arena...

        Sal C.
        • 4 Years Ago
        @neptronix

        Not really, they just don't need to waste money badge engineering the Volt into a Cadillac so that both would essentially compete with each other, one is enough for now.
      • 4 Years Ago
      The right move a little too late. GM should have kept the Converj under its sleeve, and not sacrifice it as a promotional tool, but I guess that is hard to do when you got a loose cannon like Mr. Lutz.
      • 4 Years Ago
      This is wonderful news! Finally, reality has struck home - even for the mighty GM. The fully electric car, configured in a manner most people have come to expect of a car, has proven to be completely impractical. And . . . I won't be at all surprised when buyers of the Volt discover that their cars are not al all what they expected. Long live the combustion engine (and, of course, the diesel!).
        • 4 Years Ago
        No it won't. The Volt will be a has-been within four years and dumped by GM as having been an 'interesting experiment' when they discover the public's tepid reception to the vehicle. Chevy showrooms will languish with unsold Volts and even deep discounts will do little to move them off their lots.
        • 4 Years Ago
        I don't get how the Volt will be a "has-been within four years", when its platform its flexible enough to evolve. GM plans on offering different drive-trains for the Volt, including an all electric option.

        PS: Sorry for the typo, I meant to type "due". I had a long night.
        • 4 Years Ago
        Mike, can you explain to me then why Fisker and Lotus are both now following GM's lead with an ER-EVs? This tech doesn't even kill the ICE. It just uses it in its most efficient capacity.

        Will the gov'ts find new ways to collect lost revenue from fuel taxes? Of course. Its just how it works. The roads will still need to be maintained.
        • 4 Years Ago
        This has nothing to do with the user experience or the electric drivetrain, but with the added costs of the features Cadillac customers expect. The Volt will be a success and in do time it will turn a profit for GM, much like the Prius has.
      • 4 Years Ago
      hey u guys u got a good looking car be smart -make it a 4-cylinder turbo all-wheel drive or rear-wheel car.Its a small car sell it as its.

      • 4 Years Ago
      GM is saying Volt drivers don't want amenities?
        • 4 Years Ago
        No, GM is saying the car will be too expensive to provide the amenities Cadillac owners expect while returning a profit.

        In general, I believe a prospective volt owner != prospective Converj owner.
      • 4 Years Ago
      Dannng.

      Can we still produce that car with a 300 hp LAF AWD powertrain?

      PLEASE!!!???
        • 4 Years Ago
        I completely agree. This is a beautiful design. Even if everything did work out, everyone who bought one would've been wondering how great it would be with a nice V6, or V8 even.
      • 4 Years Ago
      I know i'm one of the few, but i am not upset. I never liked the look of this car, its proportions just didn't look right.
        • 4 Years Ago
        It definitely looked better in person
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