REPORT: GM will build Cadillac Converj

2009 Cadillac Converj concept – click above for high-res gallery

After much hemming and hawing, General Motors will reportedly build a version of the Cadillac Converj, the gorgeous but awkwardly named extended-range coupe concept first shown at last year's Detroit Auto Show. According to The Detroit News, the Converj will probably take a few years to reach dealer showrooms, as GM will first direct its efforts on launching the Chevrolet Volt, the more affordable sedan with which it is likely to share much of its Voltec drivetrain architecture.

From where we sit, the Converj seems like a natural move for GM, as Cadillac's higher margins should help offset the research, development, and production costs of everything from the Volt's lithium ion batteries to its motors and control modules. For its part, however, Cadillac is still declining to comment on the story, and the DetNews story doesn't name a source.

Either way, GM vice chairman Bob Lutz has previously gone on record as a champion of a production Converj, and he has said that a serial version would look very similar to the 2009 showcar – in much the same way that the Camaro evolved from concept to production. As the concept was gorgeous, we're down with that – we only hope it doesn't take as long to build as the Bowtie's broad-shouldered muscle car.