• Jan 8, 2010

The 2010 Consumer Electronics Show is underway, and Ford CEO and President Alan Mulally kicked it off with a lengthy keynote. A very lengthy keynote. For an hour-an-a-half, we were peppered with details about Ford's successes, its inspirations, and, of course, its plans for the future. We've already learned quite a bit about what's coming next, and even had a chance to try it, but it's good to have Mulally and his cohorts put it all into perspective for us. We sat through the entire presentation and have summarized the important bits after the break so that you don't have to. Click on through and see what's up at the Blue Oval.
  • Sync successes - This quote more or less sums things up in this department: "Last year I said that we would have one million Sync equipped cars by the start of 2010. I am proud to announce that we hit that goal in May of 2009." Mulally indicated that 32 percent of Ford buyers indicate that Sync was a major factor in their decision, and that 81% are satisfied.
  • Design guidelines - There were five main guiding forces behind the design of the MyFord Touch dash logically relevant information, logically organized information, color, use LCD screens, and the use of five-way controllers.
  • Minimizing distractions - This was a recurring theme in Mulally's talk, a major motivator for Ford. With the MyFord system nearly every feature of the car can be controlled quickly without taking your hands off the wheel, many by voice. You can even launch applications on your mobile phone, which leads us into our next point...
  • Applications - The biggest addition to Sync itself is the new App Ecosystem, enabling smartphone applications to interact with the car itself, playing tunes through the stereo, taking calls, reading tweets and texts, and who knows what else. First apps are Pandora, Stitcher, and Open Peak for Twitter, but surely many more will come, on many, many platforms.
  • Brand Signature Technologies - Last but certainly not least is the idea of Ford using Sync and MyFord to define the brand. This means the entire brand, so it's not technology that they'll be using only in their premium vehicles. This means luxury and economy cars will get the tech, so techie gearheads won't necessarily have to pony up for a bigger/flashier car just to get the greatest technologies.
On one hand it was something of a disappointing keynote, as there wasn't any news dropped that we weren't really expecting, but ultimately it was a promising show of what's to come and while we don't know exactly when it's coming, the quote that this tech will be available in "your next new Ford" is certainly quite encouraging.


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    • 1 Second Ago
  • 27 Comments
      • 5 Years Ago
      Mullay's One Ford game plan has raised the bar with MyFord Touch as the new interior "experience" in a new car and puts all competitors on notice... Ford is on the move and fast too... catch me if you can...

      Compare the new Lincoln MKX interior to the Caddy SRX - which I thought was very nice, NOT any more, the Lincoln leaves the Caddy interior (experience) in the dust!

      Mullay's One Ford plan:
      - (6) new engines in 2010 puts "Motor" back in Ford Motor Company
      - (10) new vehicle introductions annually for the next few years... WOW!!!
      - EcoBoost with 6-speed trans and TiVCT combine for class leading fuel economy
      - MyFord Touch redefines the interior experience and gives Ford unique brand recognition inside the car
      - "World Class" with unsurpassed quality and reliability
      - SVT surprises coming... soon!
      • 3 Years Ago
      [blocked]
      stealthebeatles
      • 5 Years Ago
      Forget where I read it, but apparently this is set to debut on the new Focus (or maybe it was the second Ford to get it?). Either way, that is really exciting, since that would put it within my reach when I graduate.
      • 5 Years Ago
      inb4 Matt commentary.
        • 5 Years Ago
        Yeah, Mr. Grumpy must be sleeping.
        • 5 Years Ago
        Why Oh why do you keep putting dog food out for the trolls?
        • 5 Years Ago
        No, he's still pillowbiting.
      • 5 Years Ago

      The myFord tech will launch first in the '11 Edge and MkX. The '11 Explorer should be next. I assume the other models with the newer 8" nav screens (Flex/MkT, MkS/Taurus and the MkZ/Fusion). However, these other models may have to wait if a whole new center stack is needed. The '12 Focus will also launch with it in about a year.
      • 5 Years Ago
      Where's my Focus RS??!!
        • 5 Years Ago
        I think its a little too late for that, there will be new generation Focus for 2011/12.
        • 5 Years Ago
        I think it's on the other side of that really big puddle..
        • 5 Years Ago
        Same place as mine. In our dreams...
      • 5 Years Ago
      *channeling Matt*

      Yeah until the plugs blow out!
        • 5 Years Ago
        or until the wheels fall off
      • 5 Years Ago
      Sync is kicking GM in the teeth.
      They need a plan, and OnStar is not a good one...
      • 5 Years Ago
      In the Leporte interview Allan claims that he drives a different car every day, and many of them competitor's cars to judge the competition.
      • 5 Years Ago
      How about a sub-2500 lb. RWD to compete with the Miata? But with the 5.0 under the hood.

      A guy can dream, right?
      • 5 Years Ago
      So has Mulally swiched his personal car yet from the Lexus 460 to a real Ford? If he hasn't why should we buy a Ford?
        • 5 Years Ago
        when he started, i thought he was driving a Lexus ES350. Honestly, when he took over the reigns, Ford didn't have many nice cars.
        • 5 Years Ago
        I was in Dearborn for a weekend trip last fall, and saw Mulally driving down Michigan Ave. in a black Taurus Limited. That Lexus 'controversy' is so 2006.
        • 5 Years Ago
        Actually when I met him, he explained that he often drives cars from the competition so he knows what he is competing with, makes sense huh?
      • 5 Years Ago
      When has there ever been an automobile:
      - where the owner could use the assistance of their pre-teen kids to help them customize it?
      - where the owner's children keep asking to borrow the keys so they can sit in the driveway and show off their parent's latest upgrades to their friends?
      - whose owner keeps inviting their friends to go for a ride to see their latest apps?
      - where a geeky salesman in an electronics equipment store will enthusiastically participate in the sale of the features in a new car?
      - where the IP could be the most important feature on the car and the main reason for the purchase?
      - where the software development world will be working on relatively simple and inexpensive upgrades to enhance the enjoyment experience of the car?

      There has never been anything like MyFord Touch and Sync and the impact they will have on the industry.

        • 5 Years Ago
        Sync has been a great technology for Ford. Not just for what it can do (because many cars offer various infotainment options now), but because it's a relatively easy technology to configure and use.

        When people actually use this tech, it gets them excited. What's crucial about this, is that some of the most excited customers are NON-techie types.

        Ford is riding this wave, and it's helping them to better sales. Fiat saw the same kind of bump in Europe after they teamed up with Microsoft in a similar arrangement.
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