- Nov 4, 2009
Lamborghini and TAG Heuer collaborate on special edition Meridiist mobile phone
TAG Heuer Meridiist Automobili Lamborghini – Click above for high-res image gallery
TAG Heuer is no stranger to the car world. They've been crafting driving watches for nearly 150 years and sponsor more racing drivers than you can shake a titanium-alloy rod at. Although the watchmaker has long since been sold to LVMH (which in turn nearly acquired Aston Martin a few years back), TAG partnered with Porsche to develop F1 racing engines in the 1980s for McLaren, in which the company still owns a stake. So it should hardly come as a great surprise that following the watchmaker's foray into the mobile phone market, they've teamed up with an exclusive sportscar manufacturer for a special edition.
The Meridiist Automobili Lamborghini is a quad-band GSM world phone packing 2 gigs of memory, a 2 megapixel camera, an unprecedented 28-day standby/7-hour talk time capacity, stereo Bluetooth and all the bells and whistles you could expect. The case is crafted from 316L stainless steel, coated in black titanium carbide, with a display screen made of 60.5-karat scratch-proof sapphire crystal. And naturally, it's emblazoned with Lambo logos front and back.
Taking aim squarely at Vertu's automotive-inspired luxury cellphones, only 1,963 examples of the Meridiist Lamborghini will be offered, in tribute to the year Ferrucio started selling sportscars. So don't expect to find them for sale down at your local phone shack, particularly since they'll only be available through Lamborghini dealers and select TAG Heuer retailers.
[Source: TAG Heuer and Lamborghini]
TAG Heuer's MERIDIIST Automobili Lamborghini Revs-Up the Ante for Luxury Communication Instruments
Inspired by the power and grace of the mythic Lamborghini Murciélago LP 640, TAG Heuer, the world leader in luxury sports watches and chronographs, has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini communication instrument.
The MERIDIIST Automobili Lamborghini is hand-assembled and composed of more than 400 mechanical components, many derived from legendary TAG Heuer chronographs. Like the supercar, it handles beautifully, with such distinctive features as a dual-time display for discreet at-a-glance time monitoring and the TAG Heuer dual-function control switch to track incoming calls.
In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finely-tuned device will be sold worldwide.
"Relentless in its pursuit of performance, TAG Heuer has revolutionized first timekeeping and now mobile communication by finding technological inspiration in professional motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG Heuer Communication Instruments. "In partnering with Automobili Lamborghini, TAG Heuer reinforces its automotive legacy with the most extreme supersportscar of all." Housed in black titanium carbide coated 316L stainless steel, the razor-sharp design of the MERIDIIST Automobili Lamborghini references the super sports car down to its famed signature on the battery cover – the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the minimalist black keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.
The MERIDIIST Automobili Lamborghini is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds.
The display is made from 60.5 carats scratch-resistant sapphire crystal, combining exceptional light transmission with great stability in all thermodynamic conditions. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.
Requiring three years of intense research and development, 700 prototypes, and the punishing quality control testing for which TAG Heuer and Lamborghini are famous, the MERIDIIST Automobili Lamborghini is an extraordinary communication device of bespoke digital engineering. It's hot-wired with sound processes and chamber design fine-tuned for crystal clear acoustics. Special software enables customized Automobili Lamborghini screen animation and wallpaper. The ultra-sensitive antenna – twice as efficient as other radio standard-compliant products – ensures the MERIDIIST Automobili Lamborghini's unbeatable connectivity where all other communication instruments fail.
"The MERIDIIST Automobili Lamborghini epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car Brands and engineers to come up with unique Masterpieces in all three fields we compete. We are very proud of this new partnership with such a great Brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.
TAG Heuer and Automobili Lamborghini: A Shared Passion for Precision and Performance
The master of time to a formidable 1/10,000th of a second, TAG Heuer has merged timekeeping and motor-racing in a number of award-winning timepieces: From the original Monaco, the watch made famous by Steve McQueen in the 1970 race film classic "Le Mans," to its groundbreaking new offspring, the just-launched Monaco V4 with its double-patented belt-driven movement inspired by the V-shaped cylinders in a high-end motor racing engine.
Since 1963, Lamborghini has been the purest, most muscular expression of performance. Engineered for explosive power and spectacular speed and beauty, the super sports car is the singular vision of an Italian industrialist, Ferruccio Lamborghini. A true "gentleman driver" and long-time lover of the Gran Turismo automobile, Lamborghini was unsatisfied with every other car on the road. Therefore, he and his successors defied convention, creating the ultimate ride – one that is unlike any other car on the road.
"The MERIDIIST Automobili Lamborghini is the culmination of the high-performance, design-demanding and perfection-driven ethos that TAG Heuer and Automobili Lamborghini share," noted Amstutz. "A communication instrument of uncompromised calibre and capabilities, it seriously upgrades the way the world connects."
The TAG Heuer MERIDIIST Automobili Lamborghini will be available in November at select retailers in watch and jewellery network, and select Automobili Lamborghini retailers.
For further information please visit www.tagheuer.com/meridiist
Press Corner TAG Heuer: http://meridiist-presscorner.modelabs.com/
About TAG Heuer
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brands. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is the first watchmaker ever to master luxurious chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and its drivers Lewis and his teammate Heikki Kovalainen. TAG Heuer, more than ever, epitomizes prestige and performance through partnerships with 2007 F1 World Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger Woods and WTA tennis star Maria Sharapova, as well as Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.
Founded in 1963, Automobili Lamborghini is headquartered in Sant' Agata Bolognese, in Northeastern Italy and manufactures some of the world's most sought-after super sports cars. With 123 worldwide, Automobili Lamborghini has created a succession of dynamic and elegant super sports cars including the Miura, Islero, Urraco, 350GT, Espada, Countach, Diablo, Murciélago LP 640, Murciélago LP 640 Roadster, Gallardo SE, Gallardo Superleggera, Reventón Coupe, Gallardo LP 560-4 Coupé and Spyder, Murciélago LP 670-4 SuperVeloce, Gallardo LP550-2 Valentino Balboni and the recently introduced Reventón Roadster. For more information on Automobili Lamborghini, please visit the Web site at www.lamborghini.com.
Design and finishing
316L stainless steel case with Black PVD (titanium carbide) surface treatment
316L stainless steel specific Automobili Lamborghini finishing:
Satin & polished battery cover plate with black "Automobili Lamborghini" engraving
Satin plate with limited edition number engraved
Satin camera shutter
Polished side keys
Polished top and bottom bars deco
Backlit mechanical stainless steel keypad with black PVD coating
Automobili Lamborghini selection key on key ring
60.5 carats of sapphire crystal glass on dual display screens
Automobili Lamborghini ON & OFF animations, sounds, wallpapers
Dimensions: 112mm x 46mm x 15.5mm
Autonomy: 28 days stand-by, 7 hours talk time
Imaging: 2 megapixel high-quality camera sensor (CMOS low noise) digital
camera: 1,200 x 1,600 pixels
Image quality-maximising and colour rendering software
Mechanical, automatic preview-triggering sliding camera shutter
Image formats supported: JPEG, GIF, BMP
Audio: Music playback (MP3, AAC, AAC+)
Video: Video recording and playback (H263-AMR, MPEG4-AMR, MPEG4- AAC)
End-user memory: 2GB
USB 1.0 with mass storage for easy multimedia objects exchange with PC
Worldwide GSM network-compatible for best performance
GPRS class 10
Quad-band: covers all GSM countries
2 LCD screens:
Front screen: LCD, 240 x 320 pixels, 260k colours, TFT – 1.9''
Top screen: OLED, 96 x 16 pixels
Acoustics: separate earpiece for call mode; loudspeaker for handsfree,
ringtones and music playback
Long duration battery: Li-lon 950mAh
Phonebook: up to 1,000 contacts (multi-entries and Outlook synchronisation)
Messaging: SMS, MMS
Browsing: WAP 2.0
Application: JAVA 2.0
PC synchronisation: contacts, messaging, multimedia
Apps: World clock, alarm, agenda, calendar, currency converter,
Bluetooth: headset, car kit and data exchange profiles
Single I/O connector for charging, data exchange and wired stereo headset
via standard mini-USB
Stereo Bluetooth for audio with compatible devices
Compatible with any operator/SIM card
TAG Heuer MERIDIIST Automobili Lamborghini New Luxury Mobile Phone
PARIS, November 2 /PRNewswire/ -- Inspired by the mythic Lamborghini Murcielago, TAG Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone.
In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.
"TAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.
Housed in black titanium carbide coated 316L stainless steel, the design of the MERIDIIST Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover - the same as on the Lamborghini Murcielago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.
The MERIDIIST Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.
"The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.
The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.
The TAG Heuer MERIDIIST Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers