Let the bidding begin: Aston Martin's first suitors revealed

That didn't take long, did it? Apparently Aston Martin is a hotter brand than we thought, as CAR online is reporting that two European luxury good firms, neither with experience in the automotive industry, are both interested in the marque. Swiss-based Richemont, who you might know by its Cartier brand of French jewelry and watches, and French holding company LVMH, best known for its Louis Vuitton and Fendi brands of luggage and hand bags, are the two companies that could potentially pay up to $1 billion or more for Aston Martin.

The eventual buyer is going to get the Aston Martin name, the company's factories at Gaydon and Newport Pagnell, the entire R&D team and the brand's management including CEO Ulrich Benz.

[Source: CAR]

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