Here's Mud In Your Eye: Ford Raptor gets new microsite

Ford is looking to drum up some extra interest in its F-150 SVT Raptor off-road specialist ahead of its actual on-sale date (which is still only listed as "coming soon") with the introduction of a new dedicated microsite that you can check out here. Features on the new web destination include a place to learn what makes the Raptor different from the rest of the F-150 lineup, along with videos, a gallery and an online tool to build your own.

Still not enough to whet your appetite? According to Brian Bell, Ford's F-150 consumer marketing manager, "We want people to understand the unique capability of this truck, that it can do things that other trucks just can't." To that end, Ford has been bringing an off-road driving simulator to the assorted U.S. auto shows that we've been following over the last few months, and the Blue Oval will evidently continue doing this on through the rest of the 2009 circuit. Give it a shot, it's good fun.

[Source: Ford]

PRESS RELEASE:

NEW FORD RAPTOR WEB PAGE JOINS SIMULATOR IN OFFERING CONSUMERS TASTE OF NEW OFF-ROAD TRUCK

The Ford F-150 SVT Raptor Ride
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* Ford F-150 SVT Raptor comes to life online with a new Web page designed to offer enthusiasts a closer look at the high-performance off-road truck
* A Ford F-150 SVT Raptor driving simulator visiting auto shows across the U.S. gives consumers the opportunity to experience off-roading in the desert
* 2010 F-150 SVT Raptor is a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as the everyday commute

DEARBORN, Mich., March 6, 2009 – With a look born in the desert, the new Ford F-150 SVT Raptor Web page is a place enthusiasts can immerse themselves in the experience of driving a truck built to excel in the most extreme conditions. Launching today, the new Web page – www.fordvehicles.com/f150raptor – highlights the expansive features of Ford's new high-performance off-road truck.

"We wanted to ensure the site is true to what Raptor is, emphasizing it as different and unique," said Eric Peterson, Ford's Truck and SUV communications manager. "Delivering Raptor's unique durability and performance is something only Ford can do, staying true to both our tough truck and racing heritage. We wanted to make that clear through the site."

Unique Web Site Content
Unique applications on the site, like a 360-degree view, give consumers a thorough perspective of the truck and allow them to get a closer look at the features and functions that make it such a capable off-road vehicle. By clicking over components unique to the Ford F-150 SVT Raptor, such as front shocks, engine, design cues and tires and wheels, visitors can learn more about what gives the truck its distinct personality.

Visitors also will get to see the truck in action, with videos demonstrating its capability in extreme terrain. One video showcases Raptor R, the racing version of the production Ford F-150 SVT Raptor developed by SVT and Ford Racing, by highlighting clips and interviews with key players from its successful racing debut at the Tecate SCORE Baja 1000.

In addition to the 360 view and videos, information and photos about the F-150 SVT Raptor will enhance the site. But these aren't glamour shots. These are Raptors in action.

"There are not a lot of pristine photos. People will see mud and dirt on it, doing the things only the Ford F-150 SVT Raptor can do," said Peterson. "Most websites have beauty shots, but we show how the truck is actually used."

Visitors to the Web site also can request a customized brochure or build an F-150 SVT Raptor with the content they desire.

Experience a Ford F-150 SVT Raptor Ride
A high-end driving simulator also is bringing consumers closer to experiencing Raptor in its element – racing across the desert. Touring auto shows across the country, the simulator pivots on four axes: tipping forward, backward, moving side-to-side and going up and down, with the ability to spin 180 degrees. Actual engine recordings from the Ford F-150 SVT Raptor R race truck enhance the experience, while bumps and jolts when the driver goes off-course ensure a realistic ride

Designed using off-road footage, the race course and the desert landscape are projected on a screen in front of the driver. The course gives three unique experiences: a close course with tight turns, a rocky area and an open desert area with tracks to follow.

"If we can't put people in a Raptor at an auto show, we can put them in the next best thing so they can see what it's like," said Brian Bell, Ford's F-150 consumer marketing manager. "We want people to understand the unique capability of this truck, that it can do things that other trucks just can't."

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.