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Click above for a high-res gallery of the F-150 Raptor driving simulator

Ford is looking to drum up some extra interest in its F-150 SVT Raptor off-road specialist ahead of its actual on-sale date (which is still only listed as "coming soon") with the introduction of a new dedicated microsite that you can check out here. Features on the new web destination include a place to learn what makes the Raptor different from the rest of the F-150 lineup, along with videos, a gallery and an online tool to build your own.

Still not enough to whet your appetite? According to Brian Bell, Ford's F-150 consumer marketing manager, "We want people to understand the unique capability of this truck, that it can do things that other trucks just can't." To that end, Ford has been bringing an off-road driving simulator to the assorted U.S. auto shows that we've been following over the last few months, and the Blue Oval will evidently continue doing this on through the rest of the 2009 circuit. Give it a shot, it's good fun.

[Source: Ford]



The Ford F-150 SVT Raptor Ride
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* Ford F-150 SVT Raptor comes to life online with a new Web page designed to offer enthusiasts a closer look at the high-performance off-road truck
* A Ford F-150 SVT Raptor driving simulator visiting auto shows across the U.S. gives consumers the opportunity to experience off-roading in the desert
* 2010 F-150 SVT Raptor is a purpose-built, high-performance off-road truck versatile enough to take on the most challenging desert adventures as well as the everyday commute

DEARBORN, Mich., March 6, 2009 – With a look born in the desert, the new Ford F-150 SVT Raptor Web page is a place enthusiasts can immerse themselves in the experience of driving a truck built to excel in the most extreme conditions. Launching today, the new Web page – www.fordvehicles.com/f150raptor – highlights the expansive features of Ford's new high-performance off-road truck.

"We wanted to ensure the site is true to what Raptor is, emphasizing it as different and unique," said Eric Peterson, Ford's Truck and SUV communications manager. "Delivering Raptor's unique durability and performance is something only Ford can do, staying true to both our tough truck and racing heritage. We wanted to make that clear through the site."

Unique Web Site Content
Unique applications on the site, like a 360-degree view, give consumers a thorough perspective of the truck and allow them to get a closer look at the features and functions that make it such a capable off-road vehicle. By clicking over components unique to the Ford F-150 SVT Raptor, such as front shocks, engine, design cues and tires and wheels, visitors can learn more about what gives the truck its distinct personality.

Visitors also will get to see the truck in action, with videos demonstrating its capability in extreme terrain. One video showcases Raptor R, the racing version of the production Ford F-150 SVT Raptor developed by SVT and Ford Racing, by highlighting clips and interviews with key players from its successful racing debut at the Tecate SCORE Baja 1000.

In addition to the 360 view and videos, information and photos about the F-150 SVT Raptor will enhance the site. But these aren't glamour shots. These are Raptors in action.

"There are not a lot of pristine photos. People will see mud and dirt on it, doing the things only the Ford F-150 SVT Raptor can do," said Peterson. "Most websites have beauty shots, but we show how the truck is actually used."

Visitors to the Web site also can request a customized brochure or build an F-150 SVT Raptor with the content they desire.

Experience a Ford F-150 SVT Raptor Ride
A high-end driving simulator also is bringing consumers closer to experiencing Raptor in its element – racing across the desert. Touring auto shows across the country, the simulator pivots on four axes: tipping forward, backward, moving side-to-side and going up and down, with the ability to spin 180 degrees. Actual engine recordings from the Ford F-150 SVT Raptor R race truck enhance the experience, while bumps and jolts when the driver goes off-course ensure a realistic ride

Designed using off-road footage, the race course and the desert landscape are projected on a screen in front of the driver. The course gives three unique experiences: a close course with tight turns, a rocky area and an open desert area with tracks to follow.

"If we can't put people in a Raptor at an auto show, we can put them in the next best thing so they can see what it's like," said Brian Bell, Ford's F-150 consumer marketing manager. "We want people to understand the unique capability of this truck, that it can do things that other trucks just can't."


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

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    • 1 Second Ago
      • 6 Years Ago
      This would be a cool truck to have. I was thinking about getting a Wrangler but don't know what's going to happen with Chrysler.

      Depending on the price this would make a kick a** alternative.


      Why is it that anytime a performance oriented vehicle is produced you get a certain sect that says "this isn't needed".

      IMHO most of the cars on the road aren't "needed". When you think about it anything above the level of a "fit" isn't needed...but that's not the point.

      If I want to spend my money on something why do you have a problem with that. You can walk down the aisles of any store...from Home Depot to Publix and find lots of stuff that isn't needed..in fact you probably have much of it in your home.

      Could we please lay off of this tired position.
        • 6 Years Ago
        "I was thinking about getting a Wrangler but don't know what's going to happen with Chrysler."

        That's very narrow of you to say. Jeep won't die regardless of what happens to Chrysler. Your fear that Chrysler dying would leave you high and dry only contributes to the possibility of Chrysler dying.
        • 6 Years Ago

        There's no room for commons sense on the inetrnets!!

        On a serious note, I'm glad to see that there's a least one other person out there that feels the same way I do. I'd love to know how many people on here that complain about "need" has a toy car?
      • 6 Years Ago
      I'm not that Matt ^ but I really like this truck. I tried the simulation at the Dallas Auto Show and got the best time of the day. It was alot of fun. Keep up the good work Ford.
        • 6 Years Ago
        You should change your name to "The Non-Retarded Matt".
      • 6 Years Ago
      I waaant it.

      Not as badly as I wanted a turbo 2.3 Mazdaspeed Miata, though
      • 6 Years Ago
      About the only thing I like when I saw this in person today was the grille. Normally on my commute to work though I'm able to avoid those sweet jumps.
      • 6 Years Ago
      the SVT Raptor is going to kick as$ period. To me, its going to be real hard to decide between a raptor, or the 2010 mustang GT. I was comparing the 2010 mustang with the 05 model and wow there is a lot of differences. The 05 GT looks plain compare to the new one that is coming up. I was checking both on 360 degree view.
      • 6 Years Ago
      I hate trucks for recreational purposes. Of course, for people who actually use these, it's a legit offering.

      This truck OTOH is really cool. I dont think there are many vehicles like it on the market. Paris-Dakar ready, 400HP+, AWD, huge clearance, massive acceleration.

      Fun on the roads, fun off road.
      Thats said there isnt much use for this for me in Seattle, but I would love to own one. It's a good alternative to a Landrover/FJ Cruiser and Jeep, especially for those who want speed.
        • 6 Years Ago
        Jake B,

        It will have the standard 2hi, 4hi, 4lo. It will also have the rear locker out of the FX4, but what will be special is that you will be able to engage it in 2wd or 4x4, whereas in the FX4 you can only use it in 4x4.
        • 6 Years Ago
        I was under the impression that it will debut with the standard 5.4L, and will NOT be pushing close to 400 horsepower but more like 320 horsepower. Anyone know what's up with that? And I believe it has 4WD that can be switched to RWD or is it full time 4WD?
        • 6 Years Ago
        Correct, it is debuting with 320. But all indications are that the engine will be upgraded soon.

        Not sure if its default FWD.
      • 6 Years Ago
      its going to be an awesome truck, definately going to be pricey in comparison to taking a stock f150 and building it yourself.

      i just hope someone doesnt buy this thing and roll it in the dezert thinking they are driving a fully built truck.
      • 6 Years Ago
      • 6 Years Ago
      Completely useless truck.

      And people wonder why the Big three were in front of congress.

      But yeah...just what America needs RIGHT NOW is a "JC Whitney" special like this...or a 40K Taurus.

      Good thing that canceled the Fiesta ST...
        • 6 Years Ago
        Wow, you are pathetic. The GT500 is a pig? Talk about the pot calling the kettle black.

        Get a life, pig.
        • 6 Years Ago
        Oh yeah, that is the Matt we know.
        Welcome, our beloved Ford-hater!
        • 6 Years Ago
        Would you call a Shelby GT500 useless?

        It seems like this truck is the off road equivalent.

        It is an amazingly fun vehicle (IMO), and therefore it is useful.
        It also has a bed to carry stuff.........which also makes it useful.
        • 6 Years Ago
        Yes the GT500 is useless. It is also a ugly, underperforming, overweight pig. Ford has successfully built the worlds slowest 500 HP sports car.

        As for the "JC Whitney Special" truck above...it is overpriced, ugly, and can only tow a pitiful 6000 pounds. Some truck when a V6 Explorer can come withing 1000 pounds of the JC Whitney's limit...

        But hey...if I am ever driving down the road and all the sudden I am faced with a sand dune that I NEED to drive over...then the Raptor is the truck for it.

        I guess hopes the road to recovery is full of useless and ugly niche vehicles.
        • 6 Years Ago
        Is not like they are canceling the regular f150 you smart @#s. This is going to be a special edition vehicle just like the GT500.
        • 6 Years Ago
        Wow Chief...you are really obsessed with me. For months you wanted me gone and now that I am, you can't leave me alone...

        Too funny.

        And yes, the GT500 (GT447 actually), is a PIG. I'm not quite sure why I am...I am not overweight, I am a clean person...your nonsensical ramblings are very confusing sometimes.
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