Filed under: Hatchbacks, India, Tata, Special/Limited Editions
Tata Indica celebrates decade of sales with special edition
This cute little guy is the Tata Indica Vista, a special edition created to celebrate ten years of Indica sales. The Indica has perennially been one of India's best selling cars, as well as being Tata's prime mover. Given credit for greatly lifting the fortunes of the company, the Indica walks off with 78% of sales among the cars built on its platform (like the Indigo and Marina).
With design elements that might be generously taken from Ford's European design language, the Vista's changes from the regular Indica are all cosmetic. It will get a specially designed number plate, an interior with better materials and design, an integrated audio system and double-stitched seats. It will come in a selection of colors and a variety of wheel options, and if you're keen on the Vista, you can even read a review. For the rest of you, the full press release is after the jump. Let's hope Tata can create the same magic with Jaguar and Land Rover after ten years of ownership.
[Source: Indian Autos Blog]
PRESS RELEASE
Tata Motors celebrates the 10th anniversary of the launch of the Indica on December 30, 2008. To mark this milestone, a 10th Anniversary Limited Edition Indica Vista is being launched.
The car comes with an all new colour combination – Porcelain White with a Black roof. The exteriors wear alloy wheels, gold finished grill garnish, golden emblems & mascots and a specially designed number plate. The interiors have a more premium look and incorporate a new integrated music system, new seat fabrics in a double stitched pattern and subtle touches all around.
In the first decade, close to 940,000 Indicas have been produced and the platform has spawned off close to 1.2 million vehicles. The Indica has remained a bestseller throughout in the industry figuring in the top 3 selling list of cars for most of the years. It achieved a peak sale of 144,690 in 2006-07 and the new generation Indica Vista was launched in August this year to a continuing pull even in today's depressed market conditions.
The Anniversary Quadrajet Diesel Indica Vista is priced at Rs. 504,045 (ex-showroom Delhi) and the Anniversary Safire Petrol Indica Vista is priced at Rs. 415,263 (ex-showroom Delhi).
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Reader Comments (Page 1 of 2)
FamilyGuy 5:53PM (1/01/2009)
Bring out the haters..
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chconline 5:59PM (1/01/2009)
I hate to say it but...
It's still ugly :S
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Hugh G 6:22PM (1/01/2009)
Looks like a modern day Yugo.
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Autblogist! 6:53PM (1/01/2009)
Indica huh? I personally prefer the "Purple Kush". :)
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Bucket 7:44PM (1/01/2009)
Better than Cannabis, at least. That stuff just makes you tired.
William 7:38PM (1/01/2009)
Just to let you know, the Indica Vista is not the special edition. Indica Vista and the red vehicle pictured above is the facelifted successor to the Indica that was released months ago. It's the 10th anniversary edition with features like golden badging that is special.
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Mobius_1 7:47PM (1/01/2009)
DO WANT!
oh wait, sorry, wrong post. :P
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Jason 8:03PM (1/01/2009)
Rather Korean.
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Tony 9:06AM (1/02/2009)
Let me guess. You're one of those redneck big SUV or pickup drivers with an IQ of 105 who thinks all small cars are Korean.
Jason 1:36AM (1/03/2009)
Nope, I'm the one telling my dad to get rid of the Sienna and go buy a Tiguan. Quite the opposite of what you assumed because I have yet to meet another person who advocates for smaller cars as much as I do.
Kabir 8:57PM (1/01/2009)
http://www.flickr.com/photos/sandev/183960826/
the indica silhouette concept, not as ugly pretty dam fast.
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Mr. Luke 9:00PM (1/01/2009)
This car was made to be an affordable car that anyone in India could afford.
It is.
That is why they are celebrating.
Think about this when you go and make your next car payment for a car that you drive, and put gas in, yet the bank owns.
Don't hate.
An Indian who owns his or her own $3500 car is billions better than an American who makes payments every month on his or her $50,000 car.
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imoore 9:04PM (1/01/2009)
This car should be familiar to our British bloggers. Just a few years ago before the facelift, this car was sold in the UK as the CityRover, or as Clarkson named it, "Sh***yRover." It did nothing to shore up MG Rover's fortunes. Of course, I'm sure the new Indica is far more superior to the old.
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Torrent 9:42PM (1/01/2009)
aww it's just so cute.
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Shoeb Khan 11:27PM (1/01/2009)
This right here people is the first car to be designed and built 100% in India. perfect for indian traveling conditions...Kudos to my mother-land
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Roshan 12:39PM (1/05/2009)
FYI, The Tata Sierra was the first car made in India... correct me if I am wrong :-)
Shoeb Khan 7:47PM (1/07/2009)
the sierra was not rated as a car. the Indica was this first in this class. but that is only a small point. i wudnt have mentioned it, but since u asked for a correction...
peace
Avinash machado 9:29AM (1/02/2009)
The wagon variant Marina is the best looking among the lot.
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P.V. 10:06PM (1/02/2009)
Yes, it's crap by American/European standards. However, this was built to Indian standards; that means it should haul 5 people with more comfort than a scooter (for most people). By that standard, it's a great car. Those in India who don't like it and can afford more simply don't buy it. Don't hate. It serves its purpose well.
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scorpiocta 3:48AM (1/03/2009)
The design may not set your pulses racing and the quality may be still iffy but as Shoeb said, it's India's first indigenous car and surviving the competition from seasoned Japanese and Korean camakers for 10 years speaks volumes about its pedigree.
Many in the US and Europe may have a good laugh at it but remember how Skoda and Hyundai used to be the butt of all jokes before becoming serious players.
Wait for another decade or two, you would love to own a car made by Tata.
cheers
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