• Dec 18, 2008
A rubber bullet has been dodged: NASCAR can still count on sponsorship dollars and involvement provided by the Detroit 3. Chrysler has stated that it will reduce the funds that flow from its taps into NASCAR, but won't leave the sport. As far as marketing and advertising goes, the "stock cars" still pay. Mike Acavitti, who runs the motorsports program at Dodge, said "We have to get our expenses in line with our revenues," but also said that "We're not going to pull out. We are going to throttle back. NASCAR is not exempt from anything else that we do to market and promote vehicles."

Chrysler is cutting back 30, and GM says that it, too, will be doling out a smaller NASCAR allowance and letting track sponsorships lapse to go along with its getting out of the Yankees business. Even Toyota plans to spend less on NASCAR. No matter what, though, NASCAR isn't going anywhere -- after all, even if all of the car companies and all of the other sponsors left, the guys in the overalls could always race, you know... stock cars.

[source: Reuters via Speedzzter]


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  • 19 Comments
      • 6 Years Ago
      DC: Not to nitpick, but that would have to be a RWD Camry with nearly 900 hp, not "just" 700.

      Hendrick Motorsports has won Nascar championships before and it's 2008 Monte Carlo produces 770hp (google->Hendrick Motorrsports).

      Oh, and notice that catgirlshyla said BHP, not HP (and since Hendrick lists that 770hp @ 9k, they really do mean hp not bhp).

      BHP != HP

      Maybe you meant to say that they Toyota needed a nearly 900BHP in order to beat American vehicles with "just" 700BHP - hmmm, maybe, but not necessarily.
      • 6 Years Ago
      Call me when either NASCAR decides to race real production cars, or Toyota brings out a 700BHP RWD Camry.
        • 6 Years Ago
        ^THIS
        • 6 Years Ago
        Not to nitpick, but that would have to be a RWD Camry with nearly 900 hp, not "just" 700.
      • 6 Years Ago
      Well, Maybe they will go back to racing like they did in the 50's--60's==70's, I mean after all an 18 year old kid gets off go karts and sits behind wheel and 400 k plus all the tv and extras, hell Richard Petty had a long time before he made 400 k. Ask DW and the older guys and lets get back to racing side by side as fast as you could get your car to go. I know all of you will gripe at this, but hey it was said and lots will want it that way.
      • 6 Years Ago
      If Chrysler is tens of billions in the red, why the hell are they still running teams in NASCAR? So with the goverement giving them money, we are paying for the NASCAR. So, people can't complain when there kids schools are under funded, because that money is going to NASCAR. If you don't like it, write to the Goverement.
        • 6 Years Ago
        In case you missed it Uncle Sam has given Chrysler NOTHING to this point.

        Right now GM & Chrysler are asking for the $$$, but all of the Big 3 have scaled back motorsports involvement. Takes $$$ to break contracts, so CHEAPER to race on.

        Citi Group HAS RECEIVED 40 BILLION is Uncle Sam's money... they are the presenting sponsor of the Rose Bowl & other New Years Day games. Where is your outrage of Citi getting perks of NCCA football on taxpayer money?
      • 6 Years Ago
      You know, it'd be really cool to see NASCAR go back to production vehicles and see the teams buy all these different cars and see what they do to/with them.

      Also, It'd sure as hell give detroit a big push in sales.

      ....why don't they do this again?
      • 6 Years Ago
      Not really good news, but expected. NASCAR shall go on!
      • 6 Years Ago
      Honda pulled out of F1 because they we not performing and it was an easy way to slash half a billion. Subaru pulled out of WRC because the rules may change and they were not the powerhouse they used to be. Porsche pulled out because the rules changed and Audi pulled out because they had no one to race against. Obviously the economy didn't help but there were underlying factors that made it easier to do. It's hard to sell when you are at the back of the pack all the time. The big three see benefits from NASCAR and they need to line up the amount they spend with the amount they receive. If hey stop advertising how will they sell cars???
      • 6 Years Ago
      As a condition of accepting government funds GM and Chrysler should be forced to immediately suspend all racing activities, especially NASCAR.
        • 6 Years Ago
        Well according to your logic, they should suspend all commercials and advertising. Not to mention shut down PR events and any car shows.

        Heck, fire the entire product promotion people.


        ............idiots.
      • 6 Years Ago
      As a condition of accepting government funds GM and Chrysler should be forced to immediately suspend all racing activities, especially NASCAR.
      • 6 Years Ago
      Maybe... JUUUUUUUST maybe we will see less "stock car" racing on Speed TV....
        • 6 Years Ago
        You will regardless...

        ...Nationwide Series teams have been laying people off in droves (no sponsors, mergers, sh*t economy). GM, Ford, & Chrysler already slashed budgets or outright QUIT supporting Craftsman Truck Series teams.

        That equals less NASCAR on SPEED... you have your wish (& its not even Xmas)
      • 6 Years Ago
      I'm wondering if the advertizing costs of entering NASCAR are not matched or even exceeded by the revenue from liscensed merchandise sales.... T-shirts, hats and the like. In any case, I'd be willing to bet that the four companies involved are moving more than just metal as a result of their participation.
      • 6 Years Ago
      meh, Scalextric is more interesting.
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