LA 2008: A GEM with a fireball and official custom line

So, there's an LA-based custom car service called Fireballed that provides all sorts of vehicles to those who want to experience the "Automotive Hollywood Lifestyle." Designer "Fireball" Tim Lawrence makes some crazy vehicles - see these examples - and so we were somewhat surprised to see a fairly standard GEM e4 in this booth at the LA Auto Show last week. As far as I can tell, the only addition is a Fireball sticker on the door panel. There was no one in the booth to ask if there were any underhood enhancements, so I'm left with the question of what was this GEM doing there?

Whatever the reason, this is a good chance to talk about Chrysler's newly-announced MY line of GEM vehicles, which allow for easier custom options. Perhaps Fireball Tim was just waiting for an easier-to-change GEM to work his magic.

[Source: Green Car Congress]