![Bugatti Bird-gate Followup: Driver identity revealed <b>[*UPDATE:</b> Now with actual crash video!]](http://www.blogcdn.com/www.autoblog.com/media/2009/11/bugatti-veyron-swim-1258147199_143x85.jpg)
Ford's light-duty 4.4L V8 diesel DOA?
Click above for high-res gallery of the 2009 Ford F-150
Ford's reported decision to put its long-awaited light-duty diesel truck engine on ice for the time being could well be a result of slowing truck sales and the rising cost of diesel fuel. Indeed, the Blue Oval's pickup sales are down by about 27% compared to last year and are a far cry from what they were a few short years ago. That downward trend in sales is partly blamed on the recent rise in fuel prices, and diesel fuel has outpaced gasoline in its upward spiral. So, while diesel engines are inherently more fuel efficient than those running on gasoline, that pricing difference is usually only made up when a truck is used for heavy hauling and towing – one reason the expensive oil-burners prove so popular in the largest of trucks. Ford's not so sure any longer that drivers of its non Super-Duty trucks want or need a smaller diesel engine option. So, for now, Ford's 4.4-liter diesel V8 has been shelved.
Though not in the full-size truck segment for nearly as long, Toyota's Tundra has seen sales declines much steeper than the pickups from Ford, and the Japanese automaker has also put its diesel V8 on hold. General Motors is still on track to launch its 4.5-liter oil-burner, as is Chrysler with a Cummins-built 5.0-liter turbodiesel V8. These relatively small diesels are expected to average about 25% better fuel economy than their gasoline brethren while offering a power improvement of 10-15%. Ford believes it can offer similar performance benefits with its EcoBoost series of engines, one of which is slated for the F-Series trucks in 2010, for a smaller surcharge. We'll see.
Gallery: 2009 Ford F-150
_thumbnail.jpg)
[Source: PickupTrucks.com]
Reader Comments (Page 1 of 2)
Robert 11:43AM (10/16/2008)
It's not DOA. The development is done, and it will more than likely appear on the Super Duty in 2011, but Ford is looking at the cost of a diesel to a buyer and the mileage that something like, say, their 3.5 Ecoboost might return (probably 17-23 or 17-24) for a small fraction of the cost and wondering if anyone would actually buy a diesel in enough quantity to justify it.
My guess is that when 2011 rolls around and it is in both trucks, Ford will put the 4.4 in the F-150, but when you're going to have a gas engine that gets similar mileage to a small block diesel that sits in a truck that is frame/suspension-limited in its towing and hauling abilities (that 500 ft-lb of torque is great advert for GM, but their truck probably still won't tow over 11,000), then what's the point.
I'm sure, though, that they will get ripped for not pushing the diesel faster when it will be outclassed by their very own Ecoboost engine running on regular gasoline.
Reply
Robert 12:14PM (10/16/2008)
A quick addition to my comments. I have completely left out the Expedition/Navigator and E-series that are all still scheduled to receive the engine in 2010.
RJ 6:47PM (10/16/2008)
I respectfully disagree. The so called EcoBoost would see minimal gains at best.
Your energy usage is pretty much a function of vehicle weight and aerodynamics. With the EcoBoost, you're still trying to accelerate the same truck. The only advantage over the 5.4 would be slightly higher thermal efficiency due to smaller engine.
The diesel on the other hand, uses a different combustion process all together, coupled with a fuel of higher energy content. The other benefit of diesels is marketing. If GM, Chry, BMW, Merc, VW, Audi, are all offering diesels, it kinda makes Ford look bad doesn't it?
Gabagool 11:43AM (10/16/2008)
Ahh yes, the price we pay for not looking ahead.
Do you realize that if Ford's management had any brains they would develop the very same truck but that delivered 5-7 more MPGs, it would allow them grab HUGE share of the market.
Reply
Aaron 2:52PM (10/16/2008)
This is a big mistake for Ford. Don't know that there is a want or need? Check the online forums. F150online.com for example. Want? There is a huge demand. Massive demand. Need? What a bout those of us who like the 1/2 ton bodystyle but not the superdutys? How about those of us that hate the ride of a 3/4 ton or higher truck? How about those of us that could afford a diesel in a 1/2 ton but not in a superduty?
The want and need is there, prices on fuel are coming down, build the damn thing.
Reply
fixitfixitstop 12:18PM (10/16/2008)
IAWTC and could not have said it better.
Annoyed in the Morning 12:18PM (10/16/2008)
This is yet another example of why the Big 3 are going down the tubes. Every time, and I mean every time they make a diesel available in a truck, demand exceeds expectation. Even when they charge outrageous $5-6000 premiums, like they do on the 3/4 ton diesels now. But because the Big 3 are run by accountants, they look at the cost benefit analysis of the diesel for a consumer and decide no consumer would want to pay for it. They are wrong. But then again they are always wrong. Not everything has to "cost out" for it to be desirable. Only accountants think that way. Maybe I'm steamed because I don't believe for a second that this ecoboost nonsense is all it's cracked up to be.
Another thing that drives me nuts is their dictum that every vehicle they make has to make a sure thing profit from DAY ONE. Remember Lutz and his bellyaching about the Prius and how Toyota was losing money on it? Well, they did. And now, after establishing a beachhead, Toyota is reaping a fortune off of it. You have to plant the seeds to grow something and you don't get paid until harvest time. Ford, GM, Chrysler always want to get paid at planting time.
One question. How is it that the diesel premium on my Jetta was only around $1500, yet Chevy charges more than $5000 for a diesel in their 3/4 ton pickups. Could someone clue me in?
Reply
fixitfixitstop 12:20PM (10/16/2008)
"How is it that the diesel premium on my Jetta was only around $1500, yet Chevy charges more than $5000 for a diesel in their 3/4 ton pickups. Could someone clue me in?"
Because Chevy can rape the small businessman that way.
MajorGeek 12:25PM (10/16/2008)
@fixitfixitstop
They are not the same engine, the large diesel in the pickup trucks is probably twice the size and is also used for what a diesel does, torgue. Most of them are also turbocharged, not sure if the Volkswagon is? Your Jetta drives around the burbs, is not run for 12-24 hours frequently and never tows anything. I would argue that the development and warranty costs to a large diesel are much higher for what is often commercial purposes.
Robert 12:27PM (10/16/2008)
Because that massive Chevy engine has to have much larger and more expensive emissions cleaning systems than your Jetta to meet Tier II, Bin 5 standards. The cleaning system alone is probably $2-3k more.
Mike 1:16PM (10/16/2008)
Are you really comparing a small 4 cylinder diesel to one used in a work truck? Are you serious? You know your Jetta engine is designed to haul about 4000 lbs max and the 3/4 ton and up truck engines are designed to haul up to 29,000 lbs right?
I've got news for you, these automakers are businesses, they're in it for the money. The planting time is when development starts, 3 years or more prior to launch, not when the vehicle goes on sale.
Toyota only took a loss on one vehicle, the Prius, they did so because they thought the domestics were too far ahead in development of alternative engergy vehicles and they wanted to be ready if the domestics followed through (which they didn't- watch Who Killed the Electric Car). Their government also ponied up money to help the dev costs.
The rest of their lineup was and is expected to start paying back engineering and development costs immediately. That's the way it works, they need to make a profit out the door to pay for all of their costs that have already been outlayed up front.
MajorGeek 12:22PM (10/16/2008)
The definition of "demand" has changed and that is the problem it seems to me. These companies are simply backpeddling and rightfully so. "Light duty" trucks with gas V8 engines now pull in the 10,000 pound range for many of them. In fact, the line is now blurred as to what is heavy duty and what is light duty. It seems the heavy duty truck is almost dead except for the really high end with 5th wheel hitches, plowing and weight over 10k. Oh wait, that's how it used to be just a few years ago.
Reply
AZMike 12:40PM (10/16/2008)
Major,
the line doesn't get too blurred if you actually use your truck for serious towing.
the cold reality is that a half-ton pickup has car brakes, car axles, and car tires, no matter what they say the towing capacity is. for those non-believers, just look at a half-ton and 3/4 ton side by side. look at just the tires; the half-ton is load range B (car tires); the 3/4 ton, load range E. look at the frame, look at the brakes; which has the bigger rotors? would you trust those small 1/2 ton brakes going down a mountain grade? I didn't think so.
I tow constantly, about 80,000 miles per year. in my opinion, I put the 1/2 ton limit, for safety reasons, at about 6,000 pounds. anything above that is really taking a serious chance with safety. if you need more, buy the 3/4 ton truck.
AZMike
AZMike 12:30PM (10/16/2008)
I had to go back and read this article several times. I thought the byline was July, not October.
perhaps someone has several YouTube videos of all the "experts" who told us in July that oil would be $250/barrel by Labor Day. where are all those "experts" today? advisors to the McCain campaign?
"rising cost of diesel fuel?" huh? I can't speak for everyone, but here in Arizona, the highest price I've seen for diesel at an interstate truck stop was $3.28 per gallon yesterday. gasoline dropped here yesterday BY TEN CENTS PER GALLON. in one day. in most places, it's down to $2.87 per gallon, and still dropping.
I hope the manufacturers have the capacity to ramp up their pickup and SUV production quickly. I think they'll need to.
it's always interesting to see all the Chicken Littles screaming "the sky is falling" when fuel prices climb, as though they'll never come down. guess what, folks; they always do, and the same thing has happened since the first fuel crisis back in the fall of 1973.
at that time I was 19 years old, and jumped onto the small car bandwagon like everyone else did. six months later, that small car got traded for a full-size one. 6'3" doesn't fit into a Mustang II as well as it does in an LTD. every time another crisis comes, it's always funny to see how many people make the same mistake, trading the full size vehicle they need for the teeny one they will hate in a very short time.
we're seeing the same think happen again now. used SUV and truck prices are firming up, and new small car inventories are getting very bloated.
I would look for the small Ford diesel to be available by 2010 at the latest.
AZMike
Reply
Brn 6:21PM (10/16/2008)
It's funny how prices vary. The station on the corner has gas for $2.70. Diesel is $4.00. That's a massive 48% difference.
That One Person 5:15PM (10/16/2008)
Diesel is still almost a dollar more per gallon around here when compared to regular.
Robert 12:37PM (10/16/2008)
But again, what if I gave you a gas engine option with ratings of 350/400 - the 400 available from 2000 rpm that delivered basically the same gas mileage as a diesel for about $3-4k less? You'd lack some of the torque but have more than enough for towing the 11,000 lbs that the frame/suspension is rated for. The engine itself would be designed much as a diesel is, so you could expect better mileage during towing just like on a diesel.
So, my question really - and this is likely Ford's question - is it the *diesel* that you want? Or an engine with the performance characteristics of a diesel for much less money?
Reply
MikeW 12:38PM (10/16/2008)
Okay Ford, engage the ZF 8 speed automatic!
Reply
Mattias 12:57PM (10/16/2008)
Shelved? In Europe they sell the 3.6 liter V8 Diesel in the Range Rover. It should not have been too expensive to make this engine 50 state legal and increase the displacement.
By the way: I guess the 3.6l would already be a great replacement for V8 gassers since it offers its peak torque around 1800.
Reply
Oldford4x4 2:07PM (10/16/2008)
Robert,
Do you mean like a 385hp, 425ft-lb torque V-8 with cylinder deactivation? Well, that was what the 6.2L Boss engine was supposed to be (up to 7.0L). Maybe a little lacking on diesel fuel milage numbers, but it would not have had the diesel markup on MSRP nor fuel cost. I guess it doesn't matter anyway, since they canned that program for the F150 months ago. Just like the 4.4L, engineering was pretty far along.
I suspect on the 4.4L this has something to do with Navistar and their lack of a future with Ford. They had originally developed the V6 diesel for Ford based on the Lion diesel program in Europe. If Ford plans to oust Navistar by 2010, there isn't much incentive to stuff a brand new engine into the truck for just 2 years of service. Hopefully Ford is getting their design of a medium duty v6 diesel firmed up while concurrently working on their own v8.
Reply