• Jun 13, 2008
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Each year, DuPont does a study on color trends in the automotive industry. As the leader in supplying finishes for both the new and aftermarket auto realms, this is the kind of information that the company needs to know. Thankfully, DuPont's researchers always share their findings with the rest of us, and last year it was reported that white had taken over from silver as the color in which to be seen. This year, the pigment company decided to shake things up with a mid-year check on the multi-hued situation around the world, and it seems that blue, which is also the new green, is making a bit of a run at adding some pizazz that's been missing from simple achromatic white. Interestingly, the masses seem to be reacting just a little bit to the economic downturn that this country has been facing, choosing simple solids instead of more flashy hues. Perhaps those downers are just lacking in self-worth.


[Source: DuPont]


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  • 23 Comments
      • 6 Years Ago
      Step 1. Announcing that Blue is the new White
      Step 2.
      Step 3. Profit
        • 6 Years Ago
        "The S550 has mercedes new Nanopaint material where they use nanoparticles to impregnate the pain and thereby reduce even fine scratches to a minimum.

        I tried rbbing my keys on the car and it didn't scratch!"

        ......
      • 6 Years Ago
      My 02' RSX Type-S is blue, and that was a non-negotiable condition I laid out when I began searching the used market to buy it. The car looks its very best in blue.

      Almost every other RSX I see, S or otherwise, is silver or black.
      Uncla Al
      • 6 Years Ago
      Actually, silver paint does scratch. It doesn't show as much because the metal showing through is also silver colored.
      • 6 Years Ago
      I saw a white GTI last night, with blacked out tail lights and headlights. Black rims. A black and white checkered flag halfway down the back and hood. It said "PNDA ATTK" on the front license plate (in Florida, you don't need to have a license plate in the front, so people sometimes put stuff there). It was /awesome/.

      Blue? Meh. I might get a blue 135i as my next car... blue BMWs are incredibly rare. I like it that way.
      • 6 Years Ago
      i hate silver cars, ive had 2 but it's such a common color it's dull and makes almost any car blend into the background, in fact 99% of focus' and mercedes' here seem to be silver. i'll take black or green every time, i have a black car now
      • 6 Years Ago
      "Interestingly, the masses seem to be reacting just a little bit to the economic downturn that this country has been facing, choosing simple solids instead of more flashy hues. Perhaps those downers are just lacking in self-worth. "

      Probably has more to do with some manufacturers charging for metallic paint. Ever wonder why so many 3-series are White, Black, or Red. Those are the only colors there isn't a extra charge on. People might just want to save a extra couple hundred dollars and go for their second or third color choice.

      I've only owned two cars, and both have been silver. I like light cars so my next one will probably be white or silver as well. I'd go black, but it shows dirt easily and only looks good when it is really clean.
        • 6 Years Ago
        "Probably has more to do with some manufacturers charging for metallic paint. Ever wonder why so many 3-series are White, Black, or Red. Those are the only colors there isn't a extra charge on. People might just want to save a extra couple hundred dollars and go for their second or third color choice."

        I remember that when I was car shopping in '03. One of many reasons I got a G35 instead of a 330.

        I've not seen a "color premium" on a car since the 80's. The only one I can remember was for Mystic and Mystichrome on the Mustangs....
      • 6 Years Ago
      Why would you need a survey to get this kind of information. Around san diego, now you starting to see a lot of tacoma speedway blue, and i do mean a lot. Of course what is also funny is all the people who drive the speedway blue tacoma tend to wave to each other when they see each other on the street.
      • 6 Years Ago
      I don't see many of the blue Tacomas around here, but there sure are a lot of blue Fits zipping about. It's also popular on the Mazda 3 too.

      The last vehicle I "chose" the color on was Silver. Everything since then has just been whatever color the vehicle on the lot with all the options I wanted happened to be (metallic khaki, then metallic charcoal, now metallic khaki again, none had paint premiums though).
      • 6 Years Ago
      Well my new Miata is ICY BLUE, then again my girlfriend claims it was "baby blanket blue", but only if pronounced with a lisp...

      • 6 Years Ago
      I thought chrome was the new white?
      • 6 Years Ago
      Nerds would say the white isn't "achromatic" as you've described it, but rather polychromatic or hyperchromatic or something as it is a combination of all colors. Black is more appropriately described as achromatic since it doesn't reflect any light (and thus produce color)...
        • 6 Years Ago
        Finally, some common sense added to this whole automobile color wheel. Thanks Boo!
      • 6 Years Ago
      That's stickin' it to the man!
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