Live from Dearborn: Driving the Lincoln MKR Concept

Click on the MKR for a high-res gallery of the concept drive
Ford took the wraps off of a trio of concept vehicles at this years Detroit Auto Show that went with the themes American Journey, American Muscle, American Beauty. The first two were represented by the Ford Airstream and Interceptor concepts while beauty took the form of the Lincoln MKR. Ford recently invited a group of journalists out to its Dearborn Development Center to sample the concepts and get a preview of some other technologies they are working on.
In general concept cars are usually far from complete vehicles, generally being built to show off design ideas rather than performance prowess. The MKR is no exception with Ford limiting our speeds on the ride loop to a mere 10-15 mph. The MKR, like the Interceptor, is built from a stretched S197 Mustang platform, in this case with an extra six inches between the wheels. The point of the MKR was to define a new coherent design language for Lincoln. Since the 1980s, Lincoln has been all over the place with no coherent image or direction. That is all about to change.
Continue reading about the new look of Lincoln after the jump, including a discussion with design lead Xitij Mistry.
[Source: Ford]
Gallery: Lincoln MKR concept drive
click any image to enlarge
In the late '90s, the designers at Cadillac defined a new look that they dubbed Art and Science, which has since spread to all of Cadillac's production models. Whether you like the look or not, at least when you see a modern Cadillac you know what it is. Lincoln is late to the party, but at least they are now going to try. The design team at Lincoln led by chief designer Gordon Platto and exterior designer Xitij Mistry took a look back at all the classic Lincolns and what made them special, and then created a modern look and style that still invokes hints of the brand's storied heritage.
The MKR has a number of features that will be showing up on upcoming production Lincolns, starting with the 2009 Lincoln MKS. The split "bow wave" grille of the MKR invokes the look of the 1936 Lincoln Zephyr and, combined with the narrow horizontal headlights, will become the face of Lincoln much like the vertically stacked lights and the trapezoidal grille have become the face of Cadillac. The biggest change to the production MKS from the 2006 concept will be this new face. Since the MKS project was started before the MKR, a lot of things were already finalized so the MKR elements stop at the face.

The chamfer visible on the front fender and flowing back along the body
Another prominent feature of the MKR that will adorn future production models is the shoulder chamfer. The concept features a curving character line that stretches from the outer edges of the headlights back to the taillights. Rather than a single sharp edge the corner has been shaved off providing two parallel lines sandwiching an angled surface. The roof line will also be reflected on the street with it's thick, forward leaning cantilever C-Pillar.
On the inside the elevated floating console provides a good armrest location and a cockpit feel without the feeling of sitting in a bathtub. This is another feature that may turn up in future Lincolns. As a concept most of the interior including the instrument cluster was non-functional. Even the driver door latch wasn't working so the door could swing open at any moment which thanks to the low speeds was not really a problem.

The day Ford invited us out to the track to sample the concepts turned out to be exceptionally steamy with temperatures in the low 90s and humidity to match. Since concepts generally don't have their cooling airflow worked our or in many cases implemented at all, this meant that the cars typically had to sit for several minutes between short bursts of activity to allow them to cool. Although the MKR was advertised as having a twin-turbo direct injection V6, it actually runs with a standard Mustang 4.0L V-6. The two highly visible turbos are strictly for show on this particular car. Because of the heat, Ford removed all the cladding that hides the engine on the show stand.
One of the prominent design features of the MKR is the full glass roof stretching from the firewall to the trunk lid with a Lincoln logo on the underside of the glass. While this looks fantastic on the show stand, on this hot day in a car with windows that don't retract and no air conditioning the short drives were definitely a blessing. The MKR literally was a greenhouse and if anything like this roof is ever built it will need some kind of filtering to minimize the heating effect. You can't really evaluate anything about the way the car drives trolling around at 10-15 mph, but under the bright sunshine this machine sure is gorgeous. If Ford makes good on its promise to incorporate these design elements into future Lincolns, the brand might have a future after all.
Click on the link to hear designers Gordon Platto and Xitij Mistry talk about the MKR in their own words. Sorry about the wind noise in a couple of spots.








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Reader Comments (Page 1 of 2)
Mal Fuller 1:32PM (7/12/2007)
American Beauty? - I think it is hideous.
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Viv 1:47PM (7/12/2007)
My feelings exactly. The front of the car is pure Yuckk.
Gregg 1:52PM (7/12/2007)
Everyone has their own taste. To my eye, the MKR is gorgeous. I'm glad some people loathe it...it means that it won't be a nondescript design soon to be forgotten.
Just me 10:21PM (7/15/2007)
Gorgeous.
Lincoln will do much better with this styling than that horrible art and science style from GM. I love the slight nod back toward Lincoln's heritage too.
Hurry and bring it, Lincoln.
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Greg 1:50PM (7/12/2007)
Nice to see that there is basically no head room for the two guys seen pictured in this car on the front page.
Nothing like eliminating sales to tall people from the get go.
Ford is doing this with the Edge and the Lincoln Edge model also.
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Tracy 2:02PM (7/12/2007)
Its a concept car with a Glass Roof dumbass!
Rolf B 1:52PM (7/12/2007)
An American CLS for the masses. Just the sort of car Lincoln and Ford need to trully turn around a slumping sales ledger. Between the MKR for Lincoln and a version of the Intercepter for Ford a good business case could be made for the chassis.
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bmoredlj 1:55PM (7/12/2007)
"Lincoln has been all over the place with no coherent image or direction..."
A frank but accurate assessment. The Lincoln lineup is currently a random assortment of clones of other cars with no consistent design language besides some kind of garish grille:
1. Navigator (Expedition) - inexplicably divergent grille design with no connection to any other Lincoln;
2. Mark LT (F150) Has the face of the OLD Navigator;
3. MKZ (Fusion/Milan/Mazda6) - same thing;
4. MKX (Edge, CX-7) - the best-looking grille, a retro number, but like the Navigator, no connection to any other current Lincoln; and
5. Town Car (Grand Marquis/Crown Vic) - probably still sells well, but should REALLY be redesigned or killed
I mean, what a redundant, irrelevant, hodgepodge lineup! And the MKR/MKS they stand to add YET ANOTHER different grille look.
Presidents: Keep stayin' away.
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Brian 4:49PM (7/18/2007)
Agreed. What Lincoln really needs, besides a coherent design, is a stand-out replacement for the TC. Personally, I'd LOVE to see them get bold and do a retractable HT convertible sedan with design cues from the early 60's Lincolns. I'm not talking a Mustang-esque design lift, btw, just some elements. Rear suicide doors would be sweet, though :)
DRC 1:57PM (7/12/2007)
The profile of the car is really attractive, but I think they need to redesign the front end, maybe tone it down a bit; It seems a bit incongruent with the rest of the car. Nonetheless, I hope that the new MKR will be an iteration of this striking concept.
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tom 2:15PM (7/12/2007)
I agree the front end is horrible, but the rest of the car's design is not bad, that is for a ford anyway. Ford has not made a good looking car since the early Mustangs and Thunderbirds. The new retro mustangs are just plastic pieces of shit.
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tim d 2:20PM (7/12/2007)
Can't sleep, the car will eat me...can't sleep, the car will eat me...
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iamhoff 5:11PM (7/12/2007)
Bwa ha ha ha ha ha ha!
Todd 2:24PM (7/12/2007)
I quite like the overall purportions and design details. Reminds me of old school Lincolns. But like ALL design concepts, from ANY American car company, the production version will:
Be ruined by bean counters, lawyers, bureaucrats, Naderites and Greenies. The prodcution MKR will have a four cylinder gas engine barely making 200 hp. It will be covered in extra pieces of plastic scratch guards, reflectors, and plaques that read "ALL WHEEL DRIVE!!". The final insult being that this is all done because of "cost" ( read: the Teamster who bolted the seats in gets paid $100,000.00 a year to do so ).
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Ron 2:32PM (7/12/2007)
Don't like it.
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Paul 2:44PM (7/12/2007)
I really really dig this car - like any well-designed vehicle, the styling is polarizing, some love it, others hate it.
Obviously the roofline will be raised in the production version, but hopefully they keep those wheels (at least make them available) because they're beautiful. Also, they're going to have to rethink the rear lines because the trunk slot is tiny, that's not going to fly.
Lincoln NEEDS to build this car without watering it down too much.
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felipe 3:04PM (7/12/2007)
thnk it's pretty cool.
would totally sell if they made it. .... but that has to be the smallest trunk opening ever made.
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calebe 7:34AM (7/13/2007)
Sorry, that grill is a nightmare. It looks like something a Chinese studio would do. Nothing against the Chinese mind you, it just seems they like HUGE tacky grills.
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All American Dude XX 3:20PM (7/12/2007)
you gotta wonder how some of these designs make it this far =\
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Hamud 4:14PM (7/12/2007)
Well, I just find this car completely AWESOME.
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