• Jul 6, 2007
Mike Levine at PickupTruck.com is speculating that there's a good chance the El Camino name will be revived in the near future. The prospects just seem too good considering that Holden, GM's Australian division, is set to soon export the Zeta rear-wheel-drive platform to the U.S. for use in the Chevy Camaro and Pontiac G8. More vehicles are likely, and the El Camino could be among them. Bob Lutz himself has reportedly talked up the business case for an El Camino comeback, and the timing could be right for an Australian Ute to finally make the long trip from Oz to American shores.
PickupTruck.com has a few renderings showing what the El Camino could look like, which isn't hard to guess considering that the new VE Commodore-based Utes are set to debut in Australia in about a month. From the A-pillars forward it would look much like the sedan on which it's based, but all body panels aft of that point will be unique to the Ute. The Australian version will have an engine lineup of V6 and V8 engines, and we suspect that concerns over fuel economy would also necessitate a V6 option for the U.S. market. That's fine, as the General's current crop of V6 engines are smooth and powerful. Of course, it wouldn't be a proper El Camino without the availability of a V8, and we know GM has a few of those lying around.

What do you think? Would there be any takers for a new El Camino in the U.S.? We think the answer is obvious, as this truck wouldn't be an SSR redux. Click on the read link to view three renderings of what a 2011 Chevy El Camino might look like and let us know your thoughts in the comments.

[Source: PickupTruck.com]


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  • 56 Comments
      • 7 Years Ago
      These are interestng, but I have to agree wholeheartedly with Jeremy (#23). This thing combines the features/spec least desired by the average car (SUV/CUV/etc...) buyer

      Low seating position and a bed (as Jeremypointed out), only 2 seats, and no "AWD saftey" just to name a few.

      I think that this could be good as a comercial vehicle, but as a sales sucess... I just am not seeing it. Maybe if it was MUCH cheaper than any of the other Zeta platform cars. It could be a cheap, practical, quirky, and fun car for young/single folks. However, if it is priced up where I would guess (mid 20's and up), probably not.
        • 7 Years Ago
        Oh, and when I am talking about pricing, I would think that the V8 would need to be much cheaper than the V8 equiped Zeta cars.
      • 7 Years Ago
      I think they could do it much sooner. 2011 is too long!Bring the Aussi models here and don't forget us in CANADA TOO :)
      • 7 Years Ago
      Tim @ Jul 7th 2007 10:26AM
      The "elcamino" exists in South Africa market under the name of Lumina Ute and with the driver position on the right similar to Holden Ute.
      http://www.chevrolet.co.za/content_data/LAAM/ZA/en/GBPZA/001/models/1G/index.html

      Tim from Belgium.
      ----------------------------------------------------------
      And it's still a Holden not a Chevy.
      • 7 Years Ago
      Well hell, why not bring back Dina Shore? She was popular and spent a lot of time seeing the USA in a Chevrolet. The GM marketing department must be made up of people even older than I am, and I was alive when the original El Camino came out. On the other hand, considering the fact we are awash with Hispanics both legal and illegal, maybe GM needs to use Spanish names for all of their products. The Corvette could be named somthing like EL Fasto Rocketo Rollo.
        • 7 Years Ago
        You sonofabitch. I had to cover my mouth because I was laughing so loud in the office.
      • 7 Years Ago
      This thing will never sell. The main reason is that it's the opposite of what people want.

      People keep buying SUVs with more and more car-like features and extra seats. Is it because they want cars? No - it's because they want to sit up high and feel 'safe' (even if it's at the expense of everyone else on the road).

      Do they really think there's a lot of truck buyers out there who really need the utility but would really rather drive a car? On the contrary, I see so many people driving trucks with nothing in them that it's obvious the attraction isn't the BED - it's being up high and tough.

      This is like the ultimate bad idea for the current American market.
      • 7 Years Ago
      Absolutely would I buy one. It's appeal would cross all sorts of demographic lines--boomers, young guns looking for a sporty truck ride, some women (and men) who want the convenience of a truck bed without the size.

      Bring it, sell it, buy it!
      • 7 Years Ago
      I'd buy one .. I would have bought one this year but had to settle for a stripper F-150 instead ..
      I want car-like handling with the ability to carry light loads. Keep it a two seater and make mine the V-8 6 speed !!
      • 7 Years Ago
      Sweet Jeebus that thing is tacky. I can only hope that Chevy has better sense than that, although they did build the Monte Carlo, so I suppose they don't. Perhaps, if they build it, they should just cover it with NASCAR stickers at the factory and save their future owners the trouble? And while they're at it, why not have a mullet pre-installed on the headrest?

      Does Chevy really want to build a car that makes anyone outside of their NASCAR "fan base" point and laugh? Yes? Oh. Then it's perfect.
        • 7 Years Ago
        I agree, this looks stupid. But, knowing GM's track record, they'll figure out a way to make it look even uglier. Their only hope is that Bob Lutz treats it like his pet project (like he did with the Solstice).

        IF, and I mean IF, it turns out well, I'd take one. I've always admired the Holdens and even looked into how much it would cost to bring an HSV to the States and have it modified for our laws (back when the US$ was stronger).
      • 7 Years Ago
      What's the tow rating with the v8?
        • 7 Years Ago
        My bad, the Utes are all 1600 kg, the Crewman is 2100 or 2500 with the V6 or V8 and auto respectively.
        • 7 Years Ago
        On the Holden website, the V8 ute has a 2500kg ~ 5500 lbs tow rating, while the V6 is 2100 kg ~ 4620 lbs (both with auto transmission, the rating is 1600kg with manual for both). If they carry over that tow rating, I will definitely be in for a V6 model. This is a much nicer alternative to a truck/suv.
      • 7 Years Ago
      Its only missing one thing to be perfect -

      A set of rear facing jump seats from a Subaru Brat.

      That would rock.
      • 7 Years Ago
      GM could bring it here if they plan on moving a small volume. I can't see them selling more that 7-10k of these per year. The engineering is already done for them, all they have to do is ship them over here.

      If they marketed this towards small businesses like lawn-care or pool-care or an auto-parts business they could have a hit with the V6. Pick-up truck like versatility with sedan like mileage.
      • 7 Years Ago
      There may be a market for a car-ish truck. But not in this guise. Too pricey, too low slung to carry much at all, and a 2 seater. Even current full sizers sit 3 accross and have storage behind the seat, making them infinitely more practical.

      How about a V6 powered truck with at least extended cab space behind the front seats, based on a crossover chassis, with the light duty customer in mind. Just enough capability to haul some dirty stuff in back, and tow a light trailer. Maybe chop the cargo area off a Saturn Outlook/GMC Acadia and make it a cargo bed?
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