The automaker said it would transfer Maven assets and resources to its Global Innovation group. Maven had never gained much traction since it was introduced in Ann Arbor, Michigan, in January 2016. Launched when Dan Ammann was GM's president, Maven had a short-lived strategic alliance with ride services startup Lyft .
Part of its new peer-to-peer rental service, an Airbnb for cars.
Owners of GM vehicles will be able to rent them to other drivers.
Of course, GM owns a piece of Lyft and leases a lot of cars to drivers at both startups.
The service is only in San Diego for now.
The new extended-rental program is called Maven Reserve.
The first cars will be in California.
Prices start at $8 an hour for cars and $14 an hour for SUVs.
GM and Lyft haven't hammered out how many cars will be part of the pilot program or which city it will be launched in yet, but we'd expect more info soon.
GM has added yet another arrow to its autonomous vehicle quiver, announcing the acquisition of San Francisco tech startup Cruise Automation.
For now, General Motors. In the future, General Mobility? GM executives unveiled the creation of a new car-sharing service called Maven that will allow customers to use cars for as little as $6 per hour.