Owners of GM vehicles will be able to rent them to other drivers.
The hassles of signing up for Maven left me frustrated, without a vehicle and headed for Avis.
Of course, GM owns a piece of Lyft and leases a lot of cars to drivers at both startups.
The service is only in San Diego for now.
The new extended-rental program is called Maven Reserve.
The first cars will be in California.
Prices start at $8 an hour for cars and $14 an hour for SUVs.
GM and Lyft haven't hammered out how many cars will be part of the pilot program or which city it will be launched in yet, but we'd expect more info soon.
GM has added yet another arrow to its autonomous vehicle quiver, announcing the acquisition of San Francisco tech startup Cruise Automation.
For now, General Motors. In the future, General Mobility? GM executives unveiled the creation of a new car-sharing service called Maven that will allow customers to use cars for as little as $6 per hour.