Citroen may be making a return to the US, but it won't be a full-on French onslaught. Instead, it may just be the premium DS sub-brand crossing the pond.
Citroen has freshened up its DS5 with a dose of Wild Rubis-inspired styling, showing off a new fascia and touched-up interior at the 2015 Geneva Motor Show.
PSA Peugeot Citroën launches a revised version of its luxury flagship to spearhead the DS brand that's earmarked to hit the North American market in the next decade.
Typically seen as more of a budget brand, Citroën set out to move upmarket with the re-launch of its DS line and the debut of the DS3 in 2010. But in the years since, it has only produced hatchbacks, and as anyone could tell you, a luxury marque wouldn't be a luxury marque without a luxury sedan. And that's what the French automaker has set out to create with this latest model to join the family.
The totally redesigned Citroen DS5 will hit dealerships in November 2011 in France and elsewhere (including China, Russia and Latin America). So, too, will the diesel HYbrid4 version of the DS5.
With the DS3 hatchback already on the market and the DS4 crossover soon to reach dealers, Citroën has confirmed plans to launch the next model in its premium lineup next week at the Shanghai Motor Show.
Peugeot 3008 - Click above for high-res image gallery
Earlier this year, Citroen announced plans to revive the DS badge for a line of premium models. The first car we saw with the new nomenclature was the DS3 concept that was shown at the Geneva Motor Show in March. That MINI-challenger will be joined by a larger DS5, which is likely to get a diesel hybrid version in 2011. The diesel hybrid will be the same HYbrid4 powertrain system that is coming to the Peugeot 3008 crossover next year.
Last week, French automaker PSA-Peugeot-Citroen announced the development of the world's first hybrid diesel powertrain. Called HYbrid4, the propulsion system is earmarked for initial implementation on the Peugeot 3008 crossover. But after that, its sister-company Citroen will use the system in an all-new vehicle: the DS5.
Peugeot 3008 crossover - Click above for a high-res image gallery