Brembo

Brembo's distinctive coloured brakes stop many of the world's fastest cars but when it comes to the electric vehicles of the future it faces a problem - traditional brakes are noisy. Developing quieter brakes is just one of the challenges the company faces as it looks to expand beyond its traditional businesses and outrun threats to legacy technology as the auto industry evolves for a digital age. Brembo is developing lighter, electrical brake-by-wire mechanisms used in electric cars

There's more to Brembo than red.

It's warrantied, too.

The issue stems from a third-party supplier, Brembo.

Brembo has announced a major, $115-million investment in its Homer, MI factory (don't feel bad if you have no idea where Homer is, your author, a life-long Michigander, had to look it up on a map). The plant is about a 70-mile drive from Brembo's North American research and development headquarters in the Detroit suburb of Plymouth.

The 2014 Camaro Z/28 had a problem spinning its tires. Not doing traditional burnouts, mind, the rubber was actually rotating on the wheels. Well it did, until Chevrolet engineers noticed the vibration that it caused and fixed the flaw.

In the auto industry, running into a car with the familiar "Brembo" moniker on its brake calipers is not uncommon. Ford fitted a set to its last-generation Mustang, and the Nissan Z and Mitsubishi Lancer Evolution featured the comp

It's What's Inside That Counts

Now that the dust has begun to settle after the SEMA explosion, we're discovering a handful of awesome videos that shed a little more light on some of our favorite cars from the show. That includes the ID Agency Ford Focus worked up with professional fixed-gear bike rider Michael Chacon. The hatch wears some seriously sexy BASF paint, and with a body kit drawn up by design guru Zach Bowman

There are few things in this realm or the next that can't be cured with the judicious application of forced induction. Just ask the engineers at the Hyundai Technical Center. They were able to take the Hyundai Genesis Coupe and wring more than 450 horsepower from the vehicle's 3.8-liter V6 engine. The result is the Genesis Hurricane SC we saw at this year's SEMA show, and Zach Bowman

Word has it that BMW is working on some serious stoppers for its M5. According to Bimmerfile, Dr. Herbert Diess, a member of the BMW board of management, has confirmed that the company is currently testing carbon ceramic discs for the M5 and upcoming M6. Brake supplier Brembo has teamed up with SGL Carbon for Zach Bowman

2011 Ford Mustang GT – Click above for high-res image gallery

New technologies always cost the early adopters big bucks. But higher demand leads to increased supply, and costs eventually go down to the level accessibly by the common man. So while carbon-ceramic brakes might be a big ticket item right now – often dipping into five figures as optional equipment on European exotica – Brembo has formed a new joint venture with carbon-fiber supplier SGL Group with the specific goal of mass-producing the brake technology for widespread application.

Aluminum, titanium, stainless steel, vulcanized rubber...it was only a matter of time before somebody made a watch out of carbon ceramic. And who better to do it than Brembo and Meccaniche Veloci? The former you'll know well as the most recognized name in brakes. The latter may be known to some of you as the Italian watchmaker that designed the Quattro Valvole timepiece, named and styled after the four-

With fewer cars being produced and sold, automotive suppliers face the same challenges as automakers. Italy's Brembo, producer of some of the most delectable braking hardware, will be laying off more than 1,800 workers to cope with a fourth quarter loss. The cuts will more closely align Brembo's production with newly decreased demand, and will affect workers at Brembo's locations in Italy, Mexico, and Poland. There is a government/industry fund that Brembo wishes to tap to help pay for the layof

Pirelli's Cyber Tire will provide real-time tire performance information via a chip/transponder setup in the tire tread. Operating temperature and pressures, typology of the road's surface, and vertical load exerted on the tire will be among the data collected and monitored. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such

When you build a car with as much velocity potential as a Ferrari, the ability to dissipate kinetic energy is just as important as the ability to accumulate it. Brakes work by transforming kinetic energy into heat energy, at least some of which is absorbed by the rotors and pads. As the temperature of the brakes increases they lose effectiveness. Engineers developed carbon ceramic brakes, originally implemented on race cars, and offer tremendous stopping power with much improved fade resistance.