Scion tC News

Click above for a huge high-res gallery of the RS*R Scion tC drift car.

Click above for high-res gallery of the Scion Hako Concept

Back in March, Winding Road floated the idea that Toyota may be in the process of developing a rear-wheel drive vehicle in the same vein as the Corolla AE86 of the 80s. At the time, it was easy to pass it off as pure speculation. Now, the GTChannel says that its sources in the Land of the Rising Sun have also confirmed that a 2+2, front-engine, RWD vehicle is in the works and that if an

Click image for a photo gallery of the '08 Scion tC

Amidst the flurry of press surrounding the release of Scion's xD and xB, the refreshed tC got lost in the shuffle. For 2008, Scion made a some notable changes to its best selling coupe, with mildly revised styling, added safety features and an upgraded audio system.

click image above to see high-resolution version

For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive.

Toyota's 'youth' division seems to be suffering the same recall woes as its parent company, which now includes 30,000 Scion tC coupes. It seems that when the key is in the 'ON' position or was removed within a minute and half, and the door is slammed shut, the side airbags may deploy.

When it rains, it pours... Tuesday was not a good day for Toyota. On top of the recall investigation we reported earlier, The U.S. National Highway Traffic Safey Administration announced that it is investigating problems with the glass moonroof in the Toyota Scion tC model. The NHTSA has received nine reports of the moonroof shattering, with one person slightly injured by falling glass.

Sibling site Adjab posted an interesting marketing ploy. Toyota Motor Co. is currently advertising its Scion brand on Whyville.net, a website frequented by eight to fifteen year olds. Why? Toyota's theory is that such youngsters will influence their parents' vehicle choices as well as be more pre-disposed to the brand once they're of driving age. Such strategies are not new: Cadillac and DaimlerChrysler both have their vehicles in video games played by teens and young adults. Toyota's strategy,

Toyota Motor announced Thursday that the second limited-edition Scion for 2006 will debut at the New York International Auto Show, ahead of its launch in mid-April.