12 Articles
Lexus 400h Hybrid SUV gets early boost

I knew the Lexus hybrid SUV would be a big seller. Then a co-worker told me he had one on order. The car doesn't hit showrooms until 2005 and he has his name on a list? This kind of anticipation is acceptable for the new Mustang, heck even the GTO before we found out how bad it was. But an SUV that looks the same as it did when it first debuted with a new powertrain and name, Lexus is going with 400h not RX 330h. So what do my co-worker and the other 9,000 folks who ordered a 400h get for

Ford's advertising to increase for new models this fall

Last year Ford had one new product to push. Of course it was the most important product in Ford's arsenal, the F-150 full-size pickup truck. The company spent $100 million on advertising last fall, most of it focused on the F-150. This fall the company has four high profile models to push including the Mustang, Five Hundred, Freestyle and Super-Duty line of trucks. The total will come to $150 million for these ads kicking off, pun intended, with tonight's NFL kickoff game between the Patr

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