Land Rover is adding another special edition watch to its repertoire, this time for the newly launched Velar SUV. It's a Zenith El Primero Chronomaster, but this time there's a closer connection between the watch and the car it's on. According to Land Rover, both the Velar name, and the El Primero both made their debut in 1969. The former appeared on the prototype for the first ever Range Rover, and the claimed world's first self-winding chronograph movement made its debut that year.

Aside from the 1969 connection, Land Rover says both companies worked on the design, which resulted in a watch with an aluminum case, copper accents, and a brushed-slate finish on the dial. On the back, the Land Rover and Velar names are engraved in the case, and the Land Rover name appears on the winding weight. The rubber straps also feature leather that is the same as what's used in new Land Rovers.

Availability and cost weren't provided by Land Rover. However, Zenith El Primero watches can cost anywhere from over $5,000 to over $10,000 depending on the specific model.

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