Aside from the 1969 connection, Land Rover says both companies worked on the design, which resulted in a watch with an aluminum case, copper accents, and a brushed-slate finish on the dial. On the back, the Land Rover and Velar names are engraved in the case, and the Land Rover name appears on the winding weight. The rubber straps also feature leather that is the same as what's used in new Land Rovers.
Availability and cost weren't provided by Land Rover. However, Zenith El Primero watches can cost anywhere from over $5,000 to over $10,000 depending on the specific model.