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2018 Toyota C-HR will start at $23,460

Pricier than competitors, but every C-HR has advanced safety features.

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Toyota has announced pricing for its new, tiny crossover, the C-HR. The entry-level XLE trim starts at $23,460, while the more feature-packed XLE Premium begins at $25,310. Both versions will be at Toyota dealerships in April.

Regardless of trim, every C-HR comes with standard 18-inch alloy wheels, dual-zone climate control, a leather steering wheel, 7-inch infotainment display, and USB and Bluetooth connectivity. In addition, every C-HR gets standard automatic emergency braking, adaptive cruise control, lane departure warning with steering assist, and automatic high beams. All models also are equipped with the same powertrain, a 2.0-liter naturally aspirated four-cylinder making 144 horsepower and 139 lb-ft of torque. Power goes through a CVT with seven manually shiftable ratios on its way to the front wheels.

Jumping up to the XLE Premium trim adds body-colored door handles, heated power leather seats, push-button start, and touch-sensitive pads on the door handles for locking and unlocking the car. It also comes with a couple other safety features including blind-spot monitoring and rear cross-traffic alert. Toyota also offers an optional "R-Code" paint scheme for all C-HRs, which is a two-tone color combo consisting of a white roof and either a blue, red, or teal body. We recommend the teal.

Despite the generous standard features, the C-HR may still have difficulty justifying its price to consumers. The equally funky Nissan Juke and stylish Mazda CX-3 start at $21,190 and $20,900 respectively, and the Honda HR-V starts at $19,465. They all offer all-wheel drive as an option, which is something the C-HR lacks entirely. The Juke also boasts an extra 44 horsepower, too. The Kia Soul is another funky crossover-like vehicle without all-wheel drive, but it can be had for as low as $16,995.

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