The answer, as you saw in the headline, is $40,995. Not to mince words, but that undercuts the less aggressive Tacoma TRD Pro by $705 in base form. It also compares favorably to the much larger pickups that it likely won't compete with directly; the Raptor starts at $49,520, and the Ram 2500 Power Wagon starts at $53,015 (or $46,995 in Power Wagon Tradesman trim).
You might wonder what adding the Duramax diesel inline-four will do to the bottom line. The short answer is around $3,980 – the same as the basic step-up from the 3.6-liter V6 in the non-ZR2 Colorados to a Duramax. The longer answer involved a quick chat with a Chevrolet spokesperson, who told us that choosing the Duramax in the ZR2 may come bundled with some other features, so the real-world price for the diesel may be slightly higher. Whether the Duramax's ample torque and economy are worth the step-up in price will be up to the buyer.
Here's quick reminder of what the $40,995 base price will get you: There's those DSSV dampers giving a 2-inch lift as well as unique front control arms, front and rear locking differentials with a 3.42: 1 rear ratio, rocker-protecting rock rails, cut-away front and rear bumpers for better approach and departure angles, 31-inch Goodyear Wrangler Duratec off-road tires on ZR2-exclusive 17-inch alloy wheels, aluminum skid protection under the truck, and a 3.5-inch wider track. Options include the diesel engine, the choice of crew- or extended cab bodies, a premium audio system, no-cost carpet delete, and the neat dealer-installed, bed-mounted spare tire carrier.
The ZR2 goes on sale in spring 2017.