In the new period of the Reward Program, lasting from January 16 to March 15, 2017, owners who refer seven or more new buyers are invited (with a + 1) to Tesla's delivery event for the Model 3. Lesser prizes include a red, limited edition Founders Series Powerwall 2 (five referrals), a Founder Series Model S for Kids (three referrals), and Tesla carry-on roller bag (two referrals). Also, each referral earns the owner an entry into a drawing to win their choice of a Ludicrous P100D Model S or Model X.
The new Annual Awards program provides even more opportunity to earn some desirable gifts from Tesla. 15 referrals will earn an owner a benefits package lasting until the end of 2018, which includes VIP Concierge service, VIP access to Tesla events, 10 passes for four people to tour Tesla's Fremont Factory, and 10 overnight test drive passes to give to family and friends (that last one should help Tesla woo even more potential customers).
Furthermore, anyone with 20 referrals gets a weekend vacation at a resort that also happens to be a Tesla charging destination, along with a week of use of the latest Tesla vehicle of their choice. Best of all, the first owner per region (North America, Europe, and Asia-Pacific) with 20 referrals wins a free Ludicrous P100D Model S or Model X.
Yet again, Tesla aims to prove that you don't need to spend a lot of money on advertising when just giving away a few cars (and creating some serious brand cachet) will do.