We assume the Bremen production announcement will fit in with Mercedes' attempt to reduce electric vehicle spending costs. Mercedes' overall corporate strategy for its future mobility products is now called CASE, which stands for "Connected, Autonomous, Shared & Services and Electric Drive." The end result of all this plug-in drive work is, according to Daimler CEO Dieter Zetsche, that electric cars will make up between 15 percent and 25 percent of the company's sales by 2025. This includes expanded EV sales in places like China.
Mercedes' Bremen plant currently builds vehicles with conventional combustion engines, as well as plug-in hybrid versions of the C-Class and the GLC. Alongside the EQ, Mercedes-Benz will build the plug-in hybrid hydrogen fuel cell GLC F-CELL there. That car is due in 2017. The EQ's lithium-ion battery - and, in fact, all Mercedes and Smart li-ion batteries - will also be made in Germany, in Kamenz by the Daimler subsidiary Accumotive. Battery production will start there in 2018.