Analysts at Goldman Sachs, which is helping to underwrite this sale, say that Tesla only needs $1 billion to get the Model 3 into production. Tesla has adjusted the number of deposits it has for the upcoming $35,000 electric car down to 373,000 after eliminating duplicate and speculation orders. The 3 is supposed to arrive at the end of 2017, with 100,000 and 200,000 units being built in the second half of that year.
Just how Tesla ramps up its production capability in the next 12 months is a source of much discussion. Two Tesla executives connected to manufacturing left in the last few weeks, and only one has so far been replaced, as far as we know. The company's most recent quarterly investment call focused on how it will change its manufacturing process for the Model 3, especially compared to how it designed and built the overly complicated Model X.
After news of the new offering came out late yesterday, the value TSLA stock dropped quickly, but by this morning was actually up 1.1 percent before trading started this morning.
Tesla's preliminary prospectus as submitted to the SEC is available here.