Meet the Bentley Inspirator, your A.I. Bentayga configurator

The future of the car configurator just sprouted a tender new shoot. The Bentley Inspirator app relieves Bentayga buyers of most of the heavy lifting when they're trying to sort out what kind of image they want their super-luxe SUV to project.

Usable on any Apple iOS device, the app plays a video and then scans the viewer's face for emotional cues. The video changes based on the viewer's responses to on-screen images, so theoretically, two viewers shouldn't see the same video. The app achieves this by noting 34 "facial landmarks" based on an "emotion data repository" filled with "more than 12 million emotion data points" provided by 3.4 million faces from 75 million countries.

At the end of the film, the app suggests a Bentayga configuration, from colors to veneers to wheels. Now fresh from the effort, the prospective customer can apply all of his or her energies to fine tuning the result. You can download it from Bentley's site or the app store, watch the video of how it works above, and check out the press release below.

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- Inspirator app is the next generation of digital car configurator
- Emotion-recognition technology interprets users' facial expressions and generates vehicle configuration
- Bentley Inspirator application available to download now at and in Apple App Store

(Crewe, 21 October 2015) Personal style preferences can now be transformed into recommendation, with Bentley's latest innovation: the Inspirator. The application monitors the users' facial expressions and reactions and interprets them in order to configure the perfect Bentley for them.

Utilising any iOS device's camera function, the application's facial and emotion recognition software measures and analyses the viewer's emotion based on nuanced facial expressions. 34 facial landmarks are identified at 15 frames per second, as the viewer reacts to stimulating film content.

The accurate emotion metrics algorithms are built using the world's largest emotion data repository – 3.4 million faces have been analysed in 75 countries amounting to more than 12 billion emotion data points.

The viewer's reactions dictate a unique film narrative; the film changes according to what the user responds to most positively, but also deciphers their preferences, creating a unique configuration revealed at the end of the film.

The resultant configuration forms an inspiring starting point in the personalisation process, which users can then develop further thanks to the myriad bespoke options offered by Bentley.

A helpful guide supports the user during their journey through the configuration process. As the guide prompts the user to consider what kind of features and finishes best suit their lifestyle and preferences, evocative images representative of these flash across the screen.

Kevin Rose, Board Member for Sales and Marketing, said: "Configuring a Bentley is an intensely personal experience; it is a reflection of your personality and taste. The Inspirator aims to understand the inspiration behind the process of specifying a car. It provides intelligently curated responses which can be personalised further to truly make the car your own."

Currently available for the Bentayga only, the rest of the Bentley range will be included in the Inspirator in the coming months.

The Inspirator is available to download now at or from the Apple App Store.

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