Honda finds new Green Path to reduce CO2 emissions

Corporate Environmental Strategy Sounds Good, Even In This Odd Week

Honda Green Path in Marysville, OH
Honda Green Path in Marysville, OH / Image Credit: Honda
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In the wake of the Volkswagen diesel scandal, it's impossible to hear an automaker talk about its overall environmental efforts and not think to yourself, "for real?" Still, we're willing to listen. And Honda representatives gave it their best shot yesterday in Marysville, OH as they introduced a small group of journalist to the company's expanded initiative aimed at cutting CO2 emissions and the total life-cycle environmental impact of Honda products.

Called Green Path, the initiative now includes a $210-million expansion at Honda's Marysville, OH manufacturing plant to install a better, cleaner paint shop. Speaking at the facility yesterday, Honda representatives said that the plant room is not only better for the environment (it uses limestone dust instead of water to capture paint particles, for example, reducing water usage by about 2 million gallons annually. Overall, the new paint shop will have 60 percent less VOC emissions and reduce CO2 emissions by 18 percent), it also makes the cars look better. That's whey the two-step temperature curing process will initially only be used on Acuras to differentiate them from the competition. Honda will fire up trials in late 2017.

There's more to Green Path than the new paint show, of course. The company wants to reduce - in some cases eliminate - what it calls substances of concern (SOCs), things like lead and mercury. There are also new wind turbines in Ohio to supply power to Honda plants, the Environmental Leadership Program for independent dealerships to make their own green moves, and swapping out fluorescent light bulbs for LEDs, among other efforts. In the Marysville Auto Plant, for example, the Assembly department has over 10,000 task light bulbs. The fluorescent ones used to need to be replaced every three years, but the new LEDs have a life span of 16 years. Honda says that calculating up the impact of all of these little changes will remove an average of 3.822 kilograms of CO2 from the production tally of each car it makes. The company's stated goal is to reduce its total greenhouse gas emissions by 50 percent (compared to 2000 levels) by 2050. You can find out more in Honda's press release and video, below.

Honda green path infographic



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Honda Announces New "Green Path" Initiative to Reduce Total Life-Cycle Environmental Impact

MARYSVILLE, Ohio (Sept. 25, 2015) – In keeping with its commitment to produce vehicles with reduced CO2 emissions at sustainable, energy-efficient plants, Honda has announced several initiatives under its new "Green Path" approach to reducing the total life-cycle environmental impact of its products and operations in North America. As a hallmark of this new initiative, Honda also announced a $210 million investment in a new, more environmentally responsible auto-body painting facility at its Marysville, Ohio auto plant, the largest of Honda's eight auto plants in North America.

Honda has established a voluntary goal to reduce its total GHG emissions by 50 percent by the year 2050, compared to 2000 levels. In 2006, Honda was the first auto company to voluntarily and publically announce targets for the reduction of its CO2 emissions for its products and operations globally.

Honda's "Green Path" approach, announced during a media tour of its operations in Ohio, seeks to reduce or eliminate the use of substances of concern (SOCs) and scarce natural resources in the design of its vehicles, significantly reduce the CO2 intensity and water use of its manufacturing operations, continue to decrease CO2 emissions from the transportation of vehicles from its plants to dealers, and expand the involvement of U.S. Honda and Acura dealers in its "Green Dealer" program.

Honda is showcasing its approach to reducing the environmental footprint of its products and operations in North America with a new short film titled "GreenPath," viewable here. From designing and building a new vehicle to transporting and selling it, the video highlights the efforts Honda makes in every stage of a vehicle's lifecycle to reduce its impact on the environment.

"When one thinks about what automakers can do to help the environment, the immediate thought is about improving fuel efficiency and developing alternatives to gasoline," said Ryan Harty, manager of Honda's Environmental Business Development Office. "We work every day on these issues. But there's much more automakers can do beyond fuel efficiency to reduce our environmental impact by adopting energy efficiency and renewable energy throughout our operations."

Honda has long been a leader in developing new and unique approaches to reducing its environmental impact. The company regularly encourages its associates to dream up new ideas to address environmental opportunities, as documented in its award-winning Environmental Short Film Series.

New "Green Path" Initiatives in North America:

The new "Green Path" initiatives announced by Honda include:

State-of-the-Art Vehicle Painting System The Marysville Auto Plant, Honda's largest automobile manufacturing facility in North America, will invest $210 million in a state-of-the-art paint facility that will significantly reduce the environmental impact of the auto-body painting process. When complete, the new paint shop will be one of the most advanced automobile painting facilities in the world.

Use of a higher efficiency paint-curing process, a new waterborne two component primer material and "dry-booth" paint over spray technology, will eliminate water used to capture paint particulates, which is one of the few remaining landfill waste streams in the manufacturing process. The new paint line will cut CO2 emissions in the painting process by 18 percent (12,000 metric tons annually) and reduce volatile organic compounds (VOC) by 66 percent.

Connecticut Parts Distribution Center Adds 1-Megawatt Solar Array Honda has installed a 1-megawatt rooftop solar array at its 400,000 square foot parts distribution center in Windsor Locks, Connecticut. When operational, the array of nearly 5,000 high-efficiency photovoltaic panels, generating 1.4 gigawatt-hours of energy annually, is anticipated to meet more than half of the site's total electricity needs and offset an estimated 576 tons of greenhouse gas emissions annually,.

The project is an early result of an ongoing companywide evaluation aimed at increasing the use of renewable energy to meet its power needs. Another example of this effort is Honda's Russells Point, Ohio, transmission plant, which is the first auto plant in America to utilize on-site wind power for a substantial portion of its energy use.

The most recent data shows that the turbines are not only consistently reaching their targets, but in nine of the 12 months have outperformed projections. In the last calendar year, the turbines out-produced initial estimates by more than 60%, while generating more than 10,000 MWh of power.

Expansion of Honda "Green Dealer" Program After a successful rollout in 2012 of the Honda and Acura Environmental Leadership "Green Dealer" Program to more than 1,300 Honda and Acura automobile dealers in the U.S., the program is now being expanded to include Honda's extensive network of powersports and power equipment dealers throughout the U.S. The program rewards dealers who measurably reduce the environmental impact of their operations.

Honda has also issued a "Green Dealer" guide that provides a roadmap for dealers and other businesses interested in going green to quantifiably reduce their energy and water consumption while cutting operating costs. Honda's "Green Dealer" guide is viewable and available for download at greendealer.honda.com.

"Green Path": Designing, Building, and Selling"

Honda's "Green Path" approach includes:

Designing Products Honda engineers are working not only to advance the fuel efficiency and low-emissions performance of Honda and Acura products, but also to reduce the use of non-recyclable materials and potentially toxic substances.

Honda and Acura vehicles are designed to improve the recyclability of materials at the end of a product's useful life. Honda is achieving 90 percent level of design recyclability for automobiles and 95 percent level for powersports and power equipment products.

Building Products ("Green Factory" and "Green Logistics") Honda continually strives to improve energy efficiency and to reduce waste, water use and emissions from the manufacturing of its products. Activities include real-time monitoring of energy use, the use of energy-efficient equipment and lighting, rapidly shutting off equipment during non-production periods, using reusable containers for parts shipments, recycling waste and improving the efficiency of transporting parts from supplier plants to Honda factories.

The CO2 emissions intensity of automobile production in North America was 592 kg/auto in FY14 – down 21.6 percent from a high of 755 kg/auto in FY11.

Waste sent to landfills from automobile manufacturing operations in North America has been cut 97 percent since FY2001—from 26.2 kg/auto to just 0.8 kg/auto in FY14.

Water used in automobile production in North America reached a three-year low of 710 gal/auto in FY14, compared to 850 gal/auto in FY12.

In August of this year Honda opened its first on-site CNG refueling station in Marysville, Ohio, to promote the use of CNG by its shipping partners. The station is anticipated to supply CNG for upwards of 100 suppliers and more than two million miles of truck travel each year, cutting CO2 emissions by as much as 1,000 metric tons annually.

Transporting Products and Parts ("Green Logistics") To reduce CO2 emissions from the shipping of finished vehicles and service parts, Honda promotes the use of more fuel-efficient trucks and driving practices, including optimizing shipping routes, working with U.S. EPA Smartway Transport-certified shipping partners and introducing, where possible, more fuel-efficient modes of transport, such as rail cars instead of trucks. Honda also helped in the design of tri-level Auto-Max railcars that can carry more vehicles in a single carload than other railcars, reducing the energy intensity of product shipments.
The CO2 emissions intensity of transporting finished products from Honda factories to Honda and Acura dealerships in the U.S. has been reduced 14.3 percent over the past seven years, from 0.38 metric tons/auto in FY08 to 0.24 metric tons/auto in FY14

The CO2 intensity of transporting service parts from Honda warehouse facilities to dealerships has been reduced more than 35 percent over the past six years, from 56 metric tons/$1 million in parts sales to 36 MT/$1M in FY14

Selling and Servicing Honda products ("Green Dealer")

In 2012 Honda launched a program to help its independent dealers measurably reduce the environmental impact of their operations. To facilitate change, Honda developed and tested an energy reduction program, tuned specifically for dealerships, including a path to achieving zero net energy use, while significantly lowering operating costs .The "Green Dealer" guide is available for download at http://greendealer.honda.com.

Initiatives taken by dealers include the use of more energy-efficient lighting and HVAC systems, installing motion sensors, adding rainwater collection systems and utilizing renewable solar energy.

Today, Honda has more than 300 U.S. dealers that were enrolled in its "Green Dealer" program, including 84 that have received an award, 11 at the Platinum level, reserved for those who cut energy use by at least 50 percent. Using Honda's guidelines, Honda and Acura dealers in the U.S. have cut annual CO2 emissions by more than 10,000 tons, and reducing annual energy costs by more than $1.8 million dollars

In 2013, Rossi Honda in Vineland, New Jersey, became the first electric grid-neutral new automobile dealer in America, producing more energy from on-site solar panels than it takes from the public utility grid.

About Honda

Honda's Environmental Commitment

Based on its vision of "Blue Skies for our Children," Honda is working to advance technologies that address society's environmental and energy concerns, resulting in a broad approach that addresses emissions, energy, water use, waste and other environmental impacts in all phases of its products' life cycles. In the manufacturing realm, this includes a 97 percent reduction in waste sent to landfills in North America. Honda is working to extend its "green factory" and "green purchasing" initiatives to its more than 650 parts suppliers in North America and is also pursuing more environmentally responsible business practices among its U.S. dealers.

Honda also is working to advance technologies that address environmental and energy concerns through a diverse lineup of products and technologies, including more fuel-efficient gasoline engines, hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel-cell vehicles (FCEVs).

These activities reinforce Honda's goal to voluntarily reduce its total corporate CO2 emissions by 50 percent by the year 2050, compared to 2000 levels. In 2006, Honda was the first auto company to voluntarily and publically commit to global reductions in its CO2 emissions. In pursuit of its vision for a lower-carbon future, the company is advancing electromotive technologies in many forms and will introduce an advanced new fuel cell car in 2016.

Honda's New $210 Million Vehicle Paint System Will Significantly Reduce Environmental Impacts

•Investment at Marysville, OH plant reduces CO2 emissions, water use, paint sludge, and volatile organic compounds
•Honda's oldest auto manufacturing plant continues to be environmental leader

MARYSVILLE, Ohio (Sept. 25, 2015) – Honda of America Mfg., Inc. announced today a $210 million investment in a new, state-of-the-art paint line at its Marysville Auto Plant (MAP)—Honda's first and largest auto plant in North America—to further its commitment to reducing its environmental footprint while improving on the already high quality of its products.

The new MAP Line 1 paint facility will utilize numerous new technologies to significantly reduce energy use, water use and chemical emissions from the vehicle painting process while at the same time, improving the quality of Honda and Acura vehicles produced at MAP. When complete, the new paint shop will be the most energy-efficient paint line in Honda's U.S automobile production network. Auto body painting can account for upward of 60 percent of an automobile plant's total energy use.

"Honda is committed to delivering products that have outstanding quality and low environmental impact," said Tom Shoupe, executive vice president and COO of Honda of America Mfg., Inc. "With this new investment, our Ohio operations are once again raising the bar for quality and environmentally responsible manufacturing operations."

Construction of the new paint line will begin this December and is slated for completion in December 2017. The new Line 1 paint shop will have a capacity of 229,000 units annually. The 300,000 square foot facility will replace the existing facility built in 1985. The Marysville plant's Line 2 operation received a major renovation in 2006.

Short Process and New Primer Coat

The new paint shop will use a more compact and energy-efficient 4-coat, 2-bake short process – versus the 4-coat, 3-bake used on the current line, eliminating one primer-coat curing oven. To facilitate the new short process, the line will also use 2K waterborne primer designed exclusively for Honda in conjunction with its paint material supplier. The combination of the new 2k waterborne primer coat and waterborne base coat will reduce volatile organic compounds (VOC) emissions nearly 66 percent compared to existing Line 1 operations.

Dry-Booth Technology

The new paint line will use "dry-booth" technology, which uses limestone dust in place of water to capture paint overspray, reducing water use by two million gallons annually. Eliminating water used to capture paint particulates will eliminate paint sludge as a waste byproduct, resulting in the elimination of more than 255 tons of sludge. Additionally, the new booth will reduce CO2 emissions by 18 percent (12,000 metric tons annually). Based on Honda research, the new MAP Line 1 paint shop will be the highest-volume application of dry booth automobile painting technology in North America.

Two-Step Curing

The new paint shop will also advance vehicle appearance by using a new two-step temperature curing process with more automation, which supports paint finish appearance improvements.

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