• Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
  • Image Credit: Drew Phillips
It's Bugatti versus... Hyundai? Yes, the revered hypercar manufacturer is facing some stiff competition for coolest car at the 2015 Frankfurt Motor Show from the affordable South Korean brand, and it's because both companies chose the German show to introduce their Vision Gran Turismo Concepts.

While we'll leave Bugatti's entry to another scribe, we're going to spill plenty of ink on the new N 2025 Vision Gran Turismo, Hyundai's entry to the eponymous video game's well-received Vision program. While so many of these concepts have some basis in reality, Hyundai has tossed out its production vehicles in favor of a far racier concept.

Yes, the N 2025 looks better suited to the 24 Hours of Le Mans prototype class than an auto show stage. Details are scarce – automakers don't usually give out a lot of info on powertrains and the like in these Vision GT cars – but Hyundai says it "highlights sustainable technology," which makes us think that there's some kind of hybrid drivetrain underneath that aerodynamic body.

Perhaps the coolest thing about the N 2025, though, is that it's not hard to imagine it on a race track of the future. Hyundai has only ever really played around in the World Rally Championship, but with this Vision GT car, it shows the South Korean brand may have the chops for a much higher tier of racing. Check out the photos from Frankfurt and let us know what you think about this latest Vision Gran Turismo car.
Show full PR text
Hyundai Motor's New High Performance Sub-brand 'N'
Takes Center Stage at Frankfurt Motor Show


- The sub-brand N will build new momentum for an exciting driving performance and provide emotional driving experience for customers
- The latest motorsport challenger and two dynamic concepts will also be introduced at the Motor Show


August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor's successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring 'the most thrilling winding road' fun to customers who truly love cars.

The N builds on not just Hyundai Motor's continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company's dedication and investment to create striking and pioneering high performance cars. It capitalizes on Hyundai Motor's fast-growing strength and signifies the pace of change within the brand, matching the company's ambition to challenge perceptions by making real and emotional connections with customers.

Highlighting Hyundai Motor's passion for performance and engineering competency, a preview of the New Generation i20 WRC car will appear on stage during the motor show to demonstrate Hyundai Motor's performance ambition.

Based on the New Generation i20, the rally car is the first prototype for the vehicle that will challenge for the podium in the 2016 WRC. Already undergoing a punishing testing, engineering and development regime, the new car is building up to its final rally-specification ahead of its debut at the start of the 2016 FIA World Rally Championship at Rallye Monte Carlo.

Furthermore, an ultimate concept car showing the brand's perspective on future performance characteristics will be introduced during the Motor Show. The 'Hyundai N 2025 Vision Gran Turismo'* concept highlights sustainable technology and race car design, truly representing the future potential of Hyundai N. Through this new concept, Hyundai Motor is engaging further with its fans and the online community by making Hyundai's passion and performance accessible to millions of people around the world.

In addition, the Hyundai RM15 concept car will be displayed, representing the company's passion for performance and suggesting how the Hyundai N driver-focused technologies could come into production. The mid-engine concept, with a 2.0-liter 300ps engine, is undergoing further developments to apply high-performance technology to Hyundai Motor cars in many exciting ways.
Hyundai Motor's press conference will take place in Hall 6 at 11:30 (CET) on Tuesday 15th September 2015.

* Hyundai N 2025 Vision Gran Turismo: This concept is a new project by Hyundai Motor to be coming exclusively to PlayStation®'s Gran Turismo video game series.

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