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McLaren 570S priced at $184,900

540C To Follow In Shanghai

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McLaren broke new ground when it launched the new 570S at the New York Auto Show this week, moving in into lower-priced but higher-volume territory for the first time. But that's just the tip of the proverbial iceberg: there will be an entire Sports Series to follow, with additional body styles and more affordable (a relative term in this case) levels of specification. The second model, dubbed 540C, is set to debut at the Shanghai Motor Show.

US dealers will exchange $184,900 for keys to a 570S, which is $2,200 more than Porsche's base price for the 911 Turbo S. Based on 540C pricing already announced in the United Kingdom, we estimate that model will cost about $160,000 if it comes Stateside.

The 540C is to the 570S as the Asian-market 625C is to the 650S. The smaller number designates a lower level of equipment and a little less power, but also a lower price tag. In the case of the 540C, that's 533 horsepower instead of 562 hp. The carbon-ceramic brakes on the 570S will most certainly disappear from the standard features list for the 540C, among other features.

Of course that doesn't mean the 540C will be offered Stateside. The 625C at the bottom end of the Super Series is only offered in Asia, and with the new 540C set to be unveiled at the Shanghai Motor Show later this month, McLaren could follow a similar formula.

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McLAREN 570S: A NEW BENCHMARK FOR THE SPORTS CAR MARKET PREMIERES IN NEW YORK

· Sports Series completes the McLaren three tier model range, priced from $184,900
· Highest power and lightest car in the sports car segment by almost 150 kg (331 lbs) means a class-leading power-to-weight ratio of 434PS per ton (5 lbs per hp)
· Two examples of the 570S unveiled in New York showcase some of the customization options available with the new 'By McLaren' designer interiors

The all-new McLaren Sports Series brings McLaren race-derived technologies and supercar driving exhilaration to the sports car market for the first time. Launching with two power outputs, the Sports Series offers class-leading performance, lightweight construction including a carbon fiber chassis, recognizable McLaren design values and a comprehensive specification list. Pricing for the higher-powered 570S, shown for the first time at the New York International Auto Show, will retail from $184,900 USD. Global deliveries of the Sports Series will commence later this year.

The latest addition to the McLaren range completes the three tier model strategy alongside the Super Series and Ultimate Series. The Sports Series is the most usable and attainable model to wear a McLaren badge to date, but it retains the core design and dynamic focus that ensure it is still worthy of the iconic name. Weighing as low as 1,313kg (2,895 lbs), thanks in part to the unique lightweight carbon fiber MonoCell II chassis, the Sports Series is almost 150kg (331 lbs) lighter than its closest rival. Power is provided by an evolution of the 3.8-liter twin turbo V8 engine with 30 percent new components. This ensures electrifying performance, with the 570S boasting a class-leading power-to-weight figure of 434PS per ton (5 lbs per hp). At the same time, the interior is more tailored around day-to-day usability, with optimized access, greater levels of stowage space and more refinement.

The covers were pulled from a pair of 570S Coupes in dramatic fashion to premiere two new 'By McLaren' color specifications, highlighting the levels of customization available. The Ventura Orange model showed a more track-focus, with extensive exterior carbon fiber upgrades, optional stealth-finished five-spoke lightweight wheel option and two-tone sports interior, while the Blade Silver model debuted a more luxurious specification with saddle tan interior and the 10-spoke super lightweight wheels.

"The new Sports Series is aimed at a new audience for McLaren," explains Mike Flewitt, Chief Executive Officer, McLaren Automotive. "It's the first time we've competed in the sports car as opposed to the supercar market. As with all McLaren models, we have prioritized performance, driving engagement and exhilaration. It is a totally driver focused car, with excellent ergonomics and visibility, and a class-leading driving position. This is also the most day-to-day usable, practical and attainable McLaren we've ever made. It is a dramatic and beautiful sports car."

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