It was developed in partnership with POC, a maker of safety gear for gravity sports athletes, and Ericsson. A cyclist can use a program like Strava, a smartphone app that logs sports activity and keeps track of his location, which is forward to the Volvo cloud. If the cloud senses a coming-together, the cyclist is notified by a flashing light in a prototype POC helmet and the Volvo driver is notified via a heads-up display alert.
The hope is that the growing number of cyclist fatalities and injuries can be curtailed. The data shows that 50 percent of cyclist fatalities in Europe are due to collisions with cars, and there are nearly 50,000 cyclist fatalities and injuries in the US every year, 69 percent of them occurring in urban areas and costing the US economy more than $4 billion. The video shows how it would work, and you can see it in person next January 6-9 at CES.