The Volvo Cars Vision 2020 initiative seeks for no one to die or be seriously injured in a new Volvo by 2020. The company is constantly developing safety technology to decrease the number and severity of incidents in its cars, like its City Safety System that automatically brakes the car if it detects an imminent collision with a cyclist. Going even further, Volvo will demonstrate a new innovation at the Consumer Electronics Show in Las Vegas next month that enables vehicle-to-cyclist communication to warn both a driver and a bicycle rider about an impending collision.

It was developed in partnership with POC, a maker of safety gear for gravity sports athletes, and Ericsson. A cyclist can use a program like Strava, a smartphone app that logs sports activity and keeps track of his location, which is forward to the Volvo cloud. If the cloud senses a coming-together, the cyclist is notified by a flashing light in a prototype POC helmet and the Volvo driver is notified via a heads-up display alert.

The hope is that the growing number of cyclist fatalities and injuries can be curtailed. The data shows that 50 percent of cyclist fatalities in Europe are due to collisions with cars, and there are nearly 50,000 cyclist fatalities and injuries in the US every year, 69 percent of them occurring in urban areas and costing the US economy more than $4 billion. The video shows how it would work, and you can see it in person next January 6-9 at CES.

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