With a great soundtrack – Patty Griffin's Heavenly Day – Chevy is once again using robot dogs and real deer to tell us how eco-friendly the Volt is. The new Volt commercial, called "Silent Anthem," is basically an expanded version of the Volt's snippets from the Find New Roads commercial from February, but this time we see how wind power is the new gasoline (as you can see in the fictional "Instant History" iPad app used in the spot). Nice.
Sure, the ad doesn't really say anything new about the Volt, but it certainly gives off an idealized vibe, and is a far cry from the way most automakers try to sell most of their cars. Just compare this spot (of Nissan'spolar bear ad for the Leaf a few years ago) with most of the car-alone-on-the-highway ads that are apparently filmed after the apocalypse. What's the real message here?
Hi! We notice you're using an ad blocker. Please consider whitelisting Autoblog.
We get it. Ads can be annoying. But ads are also how we keep the garage doors open and the lights on here at Autoblog - and keep our stories free for you and for everyone. And free is good, right? If you'd be so kind as to whitelist our site, we promise to keep bringing you great content. Thanks for that. And thanks for reading Autoblog.
Here's how to disable adblocking on our site.
Click on the icon for your Adblocker in your browser. A drop down menu will appear.
Select the option to run ads for autoblog.com, by clicking either "turn off for this site", "don't run on pages on this domain", "whitelist this site" or similar. The exact text will differ depending on the actual application you have running.