Kia to make push upmarket with Quoris next year, new Sedona also likely

2013 Kia Quoris
2013 Kia Quoris
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What, you didn't think that Kia was going to let Hyundai have all the big-dollar fun, did you? Hyundai may have blazed a trail upmarket with its Genesis Sedan and more recently, the Equus, but its corporate sibling, Kia, has arguably been autodom's hottest brand the last few years, with increases in style, tech, consumer consideration and sales that are the envy of the industry. So it's no surprise that it isn't stopping its North American product onslaught with its just-introduced 2014 Cadenza sedan, it's reportedly readying its premium-minded rear-drive Quoris cruiser for a launch here next year.

That's according to a new report from, which spoke with Kia officials at the media launch of the Cadenza. The oddly named Quoris ("derived from the English words 'core' and 'quality,'" says Kia), will likely nuzzle up against its Equus stablemate when it debuts, carrying an estimated $50,000 to $70,000 price tag. To our eyes, the Kia looks markedly more contemporary than the Equus inside-and-out (no surprise, it's a much newer design). And there's even more reason for optimism on Kia's behalf: the Hyundai Equus has been doing just fine on the sales front – even before its recently introduced facelift. So it's not unreasonable to interpret the luxury sedan market as open to the idea of owning a full-size luxury sedan from a non-traditional country.

In other news, Kia recently exhumed its elderly Sedona minivan, dusting it off, putting a little more frosting on its flanks and trotting it out to customers anew for 2014. The people mover's odd, Lazarus-like reanimation moment apparently isn't lost on Kia executives, who still very much want a modern minivan. According to the same report, an all-new Sedona, likely informed by 2011's funky KV7 Concept, is still a ways off – but we could hear more about it as early as later this year.

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