The Veneno is reported to mark Lamborghini's 50th anniversary, and will be built in a production run of just three, each with a price tag of around $4.6 million and each one bearing a color of the Italian flag (green, white or red). And no, Richie Rich, you can't have one, because all three are already sold.
As for its mechanicals, the Veneno is supposedly based on the Aventador, which makes sense, though it wears a completely different carbon fiber body that's even more extreme than other recent hypercars from Lamborghini, including the Sesto Elemento and Reventon. It will almost certainly be powered by Lamborghini's 6.5-liter V12 producing 750 horsepower, while a seven-speed single-clutch transmission will carve up that output on the way to the Veneno's reported top speed of 220 miles per hour.
Stay tuned later today for the Veneno's official debut when we can talk details and bring you live images of this show-stopper from Geneva.