Switzerland's Rinspeed does its thing every year at the Geneva Motor Show, annually revealing another left-field solution for urban motoring. In 2010, it was the Fiat-500-esque UC?, 2011 saw the debut of the otherworldly BamBoo, and 2012 brought with it the Smart ForTwo-centric Dock+Go. In 2013, it will be the Micromax, which looks like it could be one of the individual cars in an amusement park people-hauler.

Billed as a revolution in short-distance transport and similar to the Ligier VIPA show at the 2011 Challenge Bibendum, the purpose of the all-electric Micromax appears to be a cross between Daimler's Car2Go program and an airport shuttle – an app-based way to gather a few more people who are going the same way. The same length as a Mini but more than seven feet tall, the Micromax has three upright seats for adults and one for a baby, plus room for a stroller or a cart. Enjoying yourself on the way to your stop won't be an issue with "unlimited connectivity," a coffeemaker and a refrigerator included in the vehicle plans.

We don't ever expect to see one on the roads, but we will look forward to seeing it in Switzerland next year. You can check out a couple of angles for yourself in the gallery, and get more info in the bubbly press release below.
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2013 Geneva Motor Show: Swiss car visionary Rinspeed intends to revolutionize urban traffic

"microMAX" - my, your, our car!

In addition to mountains, chocolate and watches the Swiss are world-famous for their innovative urban transportation concepts. However, "microMAX" and its creator Frank M. Rinderknecht, boss of Rinspeed, the Swiss powerhouse for ideas, set out to revolutionize short-distance transport: "microMAX" - presented at the 2013 Geneva Motor Show, March 7th through the 17th - intends to merge personal and public transportation in particularly clever fashion. Rinderknecht explains: "Modern ride share centers nowadays are web-based or Smartphone-based. They operate in real time: You need to go to work on a regular basis or want to go somewhere right now and in no time at all you find the driver that'll give you a ride. "microMAX" with its unique upright seats is the perfect 'thing' for swift short-distance transfers - the car to go with the app."

My, your, our car. "microMAX" from the Swiss car visionary defines an entirely new class of vehicles. With a length of 3.6 meters, equivalent to that of a BMW Mini, "microMAX" not only offers plenty of space for the driver, three passengers and a stroller or shopping cart, it also provides the desired privacy. The vehicle height of 2.2 meters permits the installation of comfortable and space-saving upright seats equipped with safety belts - but above all, affords an outstanding sense of spaciousness with homey lounge character. A coffee maker, a refrigerator for the passengers' happy-hour drinks and unlimited connectivity for entertainment purposes or for working while on the move are also included. Rinderknecht states: "microMAX" aims to encourage potential passengers to get in and ride because it is extremely convenient and simple." And every passenger decreases CO2 emissions and costs - even the number of traffic jams falls.

It goes without saying that "microMAX" is an all-electric vehicle. Various equipment modules, for example for craftsmen or delivery services, make the space saver extremely versatile. Because, even though "microMAX" can be "your taxi" or "your bus" every now and then, the short four-wheeled friend first and foremost wants to be one thing: your car.

The partners and suppliers in the realization of the "microMAX" are:
4erC GmbH - www.4erc.ch
AEZ Leichtmetallräder GmbH - www.aez-wheels.com
A.T. Kearney Global Management Consultants - www.atkearney.com
Carl F. Bucherer - www.carl-f-bucherer.com
Continental Automotive Switzerland - www.continental-corporation.com
Esoro AG - www.esoro.ch
Evonik Industries AG - www.evonik.com
Gaugler&Lutz - www.gaugler-lutz.de
HARMAN International, Inc. - www.harman.com
J. Eberspächer GmbH & Co. KG - www.eberspaecher.com
Konrad Hornschuch AG - www.hornschuch.de
Linde Material Handling - www.linde-mh.de
Noser Engineering - www.noser.com
Strähle+Hess - www.straehle-hess.de
Technische Universität Ilmenau - www.tu-ilmenau.de
The W.I.R.E. - www.thewire.ch
TRW Automotive GmbH - www.trw.com
Vollmond Werbeagentur - www.agentur-vollmond.de
Zürich Versicherung - www.zurich.com

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