We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian automaker has, after all, done its homework to promote the partnership, launching special edition 1 and 3 Series, a pair of special edition Minis, a commercial using the new M5, and a video series profiling specific athletes, all to highlight the point. But the biggest way BMW will be participating in the event is with the massive fleet of vehicles it is providing to the organizers.
All in all, BMW will be furnishing the London Organising Committee of the Olympic and Paralymic Games (LOCOG) with a whopping 4,000 vehicles. The fleet is made up of diesel, hybrid and electric cars, plus motorcycles and bicycles. And because LOCOG has set a low CO2 target for the big event, each vehicle averages less than 120g of CO2 per kilometer.
The first 40 specially liveried vehicles, BMW announced, have now been delivered, including examples of the 520d and 320d. All the German automaker has left is multiply those a hundredfold and it'll be ready for the big games.
All in all, BMW will be furnishing the London Organising Committee of the Olympic and Paralymic Games (LOCOG) with a whopping 4,000 vehicles. The fleet is made up of diesel, hybrid and electric cars, plus motorcycles and bicycles. And because LOCOG has set a low CO2 target for the big event, each vehicle averages less than 120g of CO2 per kilometer.
The first 40 specially liveried vehicles, BMW announced, have now been delivered, including examples of the 520d and 320d. All the German automaker has left is multiply those a hundredfold and it'll be ready for the big games.
BMW GROUP'S OLYMPIC FLEET BEGINS THE JOURNEY TO LONDON 2012
Vehicles from BMW's 2012 fleet were today delivered to the Olympic Park, complete with livery and ready for Games time
BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer's Olympic and Paralympic Games in London.
The newly-liveried vehicles will form part of the full fleet which will be used by LOCOG to help drive the Games. The fleet consists of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles, and benefits from BMW's sector-leading EfficientDynamics technologiesmeaning that it will achieve LOCOG's strict 120g CO₂/ km emissions target.
Tim Abbott, Managing Director of BMW UK, said:
"BMW's Olympic fleet needs to be varied to deal with the complex operational demands of the Games time effort. We were selected as a partner based on our ability to provide such a diverse fleet that could achieve the challenging emissions threshold as set by LOCOG. The Games fleet will include our class leading efficient diesels, hybrids, electric vehicles and even bicycles. We are extremely proud for our cars to be involved in the London 2012 Games and are excited about seeing them in full service this summer in these eye-catching designs."
Amongst the first cars that have now arrived are the 520d EfficientDynamics and the 320d EfficientDynamics, both of which will be active throughout the course of the Games.
Paul Deighton, LOCOG's CEO said:
"The BMW fleet will become a familiar sight around our venues this summer and will help us perform a huge range of tasks to will help to ensure the smooth running of the Games. Taking delivery of the first vehicles is an exciting moment for us as we continue our preparation for the Olympic and Paralympic Games."
Vehicles from BMW's 2012 fleet were today delivered to the Olympic Park, complete with livery and ready for Games time
BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer's Olympic and Paralympic Games in London.
The newly-liveried vehicles will form part of the full fleet which will be used by LOCOG to help drive the Games. The fleet consists of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles, and benefits from BMW's sector-leading EfficientDynamics technologiesmeaning that it will achieve LOCOG's strict 120g CO₂/ km emissions target.
Tim Abbott, Managing Director of BMW UK, said:
"BMW's Olympic fleet needs to be varied to deal with the complex operational demands of the Games time effort. We were selected as a partner based on our ability to provide such a diverse fleet that could achieve the challenging emissions threshold as set by LOCOG. The Games fleet will include our class leading efficient diesels, hybrids, electric vehicles and even bicycles. We are extremely proud for our cars to be involved in the London 2012 Games and are excited about seeing them in full service this summer in these eye-catching designs."
Amongst the first cars that have now arrived are the 520d EfficientDynamics and the 320d EfficientDynamics, both of which will be active throughout the course of the Games.
Paul Deighton, LOCOG's CEO said:
"The BMW fleet will become a familiar sight around our venues this summer and will help us perform a huge range of tasks to will help to ensure the smooth running of the Games. Taking delivery of the first vehicles is an exciting moment for us as we continue our preparation for the Olympic and Paralympic Games."
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