BMW gears up for London Olympics with Performance Edition 1 and 3 Series

BMW 1 and 3 Series London 2012 Performance Editions – Click above for high-res image gallery

Another day, another special edition... from BMW. Only this time, the latest Bimmer specials commemorate a special event with a whole lot of extra kit.

Building on its position as Official Automotive Partner of the 2012 London Olympics, BMW has released a pair of special Performance Editions based on its 1 Series and 3 Series.

The 1 Series Performance Edition is available in 116i, 116d and 118d guise with either three doors or five, but it's based on the outgoing model. It starts off with the full M visuals, including aero kit, 18-inch wheels and sport suspension, plus darkened exterior trim and an interior does up with blue trim. All this for just £1,500 (around $2,400 USD) over a comparable ES model, but with a lot of extra equipment thrown in.

The 3 Series Performance Edition, meanwhile, doesn't get the full M suspension package, but does get the aero kit and 18-inch alloys and more, and it's available on the 318i sedan for just £500 extra ($800).

Both the 1 and 3 Series specials can be had in Alpine White, Titanium Silver, Bluewater or Black Sapphire, and naturally come with the requisite special badging. But as you might have guessed, this pair is available exclusively in the UK. Details in the press release below the fold, with high-res images in the gallery.
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The new BMW London 2012 Performance Editions


To celebrate BMW's sponsorship of the London 2012 Olympic and Paralympic Games, and inspired by the BMW London 2012 Performance Team, BMW has introduced two new Performance Edition models based on the popular BMW 1 Series and 3 Series.

Building on the sporting looks of the popular 1 Series Sports Hatch, the 1 Series Performance Edition comes with M aerodynamic bodystyling, dark chrome 18-inch M light alloy wheels, High-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights. Enhancing its sporty driving style is the addition of M Sport Suspension, while sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift leaver, floor mats with Royal Blue piping and London 2012 exterior badges complete the sporty look.

Available on the 116i, 116d and 118d three- and five-door models, the BMW 1 Series Performance Edition costs just £1,500 more than the equivalent ES model, representing a saving for customers of £1,725. Prices start at £19,530 OTR for a BMW 116i Performance Edition three-door.

The BMW 3 Series Saloon is also getting a Performance Edition revision. Available on the 118i and 118d, the BMW 3 Series Performance Edition will gain an M aerodynamic body kit, M sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18-inch light alloy wheel, chrome exhaust finisher and London 2012 exterior badges, making the BMW 3 Series a winner in the style race.

The BMW 3 Series Performance Edition costs just £500 more than the equivalent 3 Series ES Saloon, saving customers a substantial £2,030. Prices start at £23,195 OTR for the BMW 318i Performance Edition Saloon.

The BMW Performance Editions are available in a choice of four colours; Alpine White, Titanium Silver, Bluewater and Black Sapphire, and are on sale now.

Chosen by London 2012 as the Official Automotive Partner, BMW's sustainability credentials will help London 2012 deliver a sustainable Games. As part of the partnership, BMW will supply a range of Efficient Dynamic diesel cars, hybrids and electric vehicles, achieving average CO2 emissions below the LOCOG target of 120g/km, as well as bicycles and motorcycles. The BMW London 2012 Performance Team will also benefit by being provided with vehicles to support them in their preparation for the Games.

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