What do you do when you want to cast your cute little city car as a truly bad ass performance machine? How about hiring an infamous drug enthusiast actor, a guy who insists he has "tiger blood" flowing through his veins?
Yes, that's right, Fiat has enlisted none other than Charlie Sheen to promote its Abarth-tuned version of the 500 here in the States. Sheen's appearance in the commercial is brief, portraying himself hot-shoeing the small car around a palatial home – indoors, during a party, mind you – while under "house arrest." Sheen, of course, is the former star of Two and a Half Men, who was reportedly the highest-paid actor on television before being fired for badmouthing the show's creator last year. Sheen's antics also included demanding a 50 percent raise and threatening a lawsuit against his employers, despite being hospitalized for substance abuse-related issues at least three times.
The Fiat 500 Abarth goes on sale this spring, while Sheen's new FX series, Anger Management, premieres on Thursday, June 28 at 9 p.m.
To watch the new commercial, click past the jump.
Yes, that's right, Fiat has enlisted none other than Charlie Sheen to promote its Abarth-tuned version of the 500 here in the States. Sheen's appearance in the commercial is brief, portraying himself hot-shoeing the small car around a palatial home – indoors, during a party, mind you – while under "house arrest." Sheen, of course, is the former star of Two and a Half Men, who was reportedly the highest-paid actor on television before being fired for badmouthing the show's creator last year. Sheen's antics also included demanding a 50 percent raise and threatening a lawsuit against his employers, despite being hospitalized for substance abuse-related issues at least three times.
The Fiat 500 Abarth goes on sale this spring, while Sheen's new FX series, Anger Management, premieres on Thursday, June 28 at 9 p.m.
To watch the new commercial, click past the jump.
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