made a big splash in the
world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a
spot featuring rapper
behind the wheel of a
Chrysler 200 sedan
. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of
marketing efforts. But according to
The Wall Street Journal
, the Auburn Hills automaker isn't looking to return to The Big Game with Marshall Mathers – it's going with veteran actor Clint Eastwood.
According to the WSJ, Eastwood will feature in an expansive two-minute long ad and the action will likely center on the actor "giving the country a pep talk." While seemingly every other automaker has already spilled the beans on their
marketing efforts, the Pentastar is playing its hand close to the vest, with the WSJ unable to get Chrysler to comment on the story.
Click past the jump
for a quick refresher on
Chrysler's Super Bowl ad with Eminem from 2011