Infiniti to locate global headquarters in Hong Kong

You'd expect a Japanese automaker to be based in Japan, right? You might think so, but one such brand is relocating the headquarters for its global operations to Hong Kong.

That brand, as you might have guessed, is Infiniti – the luxury division of Nissan, which will also be centering its marketing communications (among other corporate functions) in the same Hong Kong facility, the location of which has not yet been disclosed.

The move reflects the growing importance of the Chinese market to the global auto industry, particularly for luxury automakers. All-in-all, the Infiniti and Nissan facility will encompass some 100 employees, reporting back to Nissan's principal headquarters in Yokohama, Japan. Details in the press release after the jump.
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- Nissan to create new global office for corporate functions -

Yokohama, Japan (November 2, 2011) - Nissan Motor Co., Ltd. today announced that Infiniti, its luxury brand, will locate its new global headquarters in Hong Kong.

The move comes as Infiniti seeks to lift total global sales to 500,000 vehicles a year, as part of Nissan's six-year mid-term business plan, Nissan Power 88.

Infiniti's growth strategy is expected to be driven partly by demand in China and other fast-growing Asian markets, which can be served more effectively by consolidating Infiniti's global downstream functions in Hong Kong. The brand's new headquarters will be co-located with Nissan Global Company Limited (NGL), the new corporate entity.

"As Infiniti grows its presence in the global luxury markets of North America, Europe, China and South East Asia, we selected Hong Kong as the optimum location for our new global Infiniti headquarters," said Andy Palmer, Executive Vice President, Nissan Motor Co., Ltd. "We see an opportunity to reinforce Asian hospitality within the Infiniti brand, distinct from both Nissan and our facing luxury competitors. We are proud to be the only automaker that will call Hong Kong home," he added.

Co-located with the Infiniti headquarters, Nissan's new corporate facility in Hong Kong will start operations in April 2012.

Under the NGL structure, Nissan corporate functions based in the city will play an important role in realizing the strategic objectives outlined in Nissan Power 88.

Functions handled from Hong Kong will include parts of Nissan's Global Marketing Communications function. Hong Kong's status as an international media center makes it a logical location for members of the global marketing communications team, particularly serving key markets across China, India and the ASEAN region.

Details of the new office location in Hong Kong will be disclosed at a later date. Corporate functions located in the city, expected to involve about 100 staff, will complement the global headquarters operation in Yokohama, Japan.

About Infiniti
Infiniti comes from Japan. Its line-up of performance sedans, coupés, convertibles, SUVs and crossovers is now being launched across the globe through a dedicated network of Infiniti Centres or dealerships which share a commitment to individualised and exceptional customer service. For more information, see

Infiniti Information

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