Fiat Doblo headed to U.S. as rebadged Ram in 2013

In a move that truly shows how entwined Fiat and Chrysler have become, the Italian automaker, along with its U.S. sidekick Chrysler, confirmed today the launch a Ram-badged version of the Fiat Doblo van in the U.S.

The Chrysler Group has not released photos or specifications for the Ram-badged Doblo, but says the van will be imported from Turkey as it will be built by Fiat Group's Turkish joint-venture partner TOFAS. Chrysler adds that TOFAS will invest over $160 million for the necessary U.S. and Canadian homologation of the front-wheel-drive work van. TOFAS will set aside some of that cash to cover any North American, customer-specific modifications for the Doblo.

Chrysler says the seven-year deal with TOFAS calls for 190,000 Doblos to be shipped to North America. Look for the first Ram-badged Doblos to hit dealer showrooms in early 2013.
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Fiat Doblò to Enter North American Market Under the Ram Brand

September 9, 2011 , Auburn Hills, Mich.; Istanbul, Turkey; Turin, Italy - A Letter of Intent has been signed between Fiat Group Automobiles SpA (FGA) and its Turkish joint-venture partner TOFAS for the supply of the Fiat Doblò vehicle to Chrysler Group where it will be sold in the U.S. and Canadian markets under the Ram brand.

Exports of the Doblò, recently voted "International Van of the Year 2011," will commence in early 2013. The seven-year supply agreement calls for TOFAS to export a total of 190,000 units of the successful Doblò vehicle from its Bursa facility – Turkey's largest automobile production plant.

TOFAS will invest over $160 million (USD) for the necessary U.S. and Canadian homologation and customer requirement modifications.

Listed on the Istanbul Stock Exchange and established 43 years ago in 1968, TOFAS is a joint-venture between Fiat Group Automobiles SpA and the Koc Group.

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