The British are invading Germany. Not with tanks or planes, but with a new Land Rover Defender concept that is set to make its debut at the 2011 Frankfurt Motor Show. Land Rover reportedly believes its time to make an important decision regarding the future of the Defender, and that means a new model will be developed or the tough SUV will be dropped from the lineup.
Land Rover and Indian-owners Tata understand that the Defender is an iconic member of the family, but they also realize the Defender has come to a cross roads in its life cycle. The current iteration will meet European emissions regulations through 2016, but that doesn't mean the current vehicle will sell the way Land Rover needs it to, as the target sales figure is between 60,000 and 80,000 units annually.
Regardless of their indecision, Land Rover is set to bring a concept version to Frankfurt. Perhaps this move is to gauge media and consumer interest in an all-new Defender. We say bring it Stateside, and let the U.S. car buying public help chip into that annual sales goal.
Land Rover and Indian-owners Tata understand that the Defender is an iconic member of the family, but they also realize the Defender has come to a cross roads in its life cycle. The current iteration will meet European emissions regulations through 2016, but that doesn't mean the current vehicle will sell the way Land Rover needs it to, as the target sales figure is between 60,000 and 80,000 units annually.
Regardless of their indecision, Land Rover is set to bring a concept version to Frankfurt. Perhaps this move is to gauge media and consumer interest in an all-new Defender. We say bring it Stateside, and let the U.S. car buying public help chip into that annual sales goal.
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