Ready for some fighting words? (Literally?) Automotive supplier Bosch
is gearing up to "battle" other companies for contracts to provide lithium-ion batteries to automakers for future plug-in hybrid
and electric vehicles
. Bosch board member for sales and marketing Peter Tyroller told Automotive News Europe
that Bosch is one of only a handful of corporations that can afford to heavily invest in li-ion battery tech, even though the company knows that the payback period will be long.
The German parts supplier made its first major investment in li-ion batteries back in 2008 when it formed SB LiMotive
, a 50-50 joint venture with Samsung
. SB LiMotive says that in order to crank out batteries for 180,000 electric vehicles a year by 2015, it will significantly boost output at its plant in South Korea
SB LiMotive's near-term battery-related deals work out like this: the SB LiMotive-powered BMW ActiveE
will launch in late 2011. Then, in 2012, the electrified Fiat 500
, sporting SB LiMotive batteries
, will hit dealerships
. In 2013, another SB LiMotive-powered BMW
, will make its debut. Beyond that? We don't yet know what SB LiMotive's future holds but we're pretty sure the fight plan is being drawn up as we speak.
[Source: Automotive News
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