Tobacco advertising has been banned from Formula One racing for several years now, but that doesn't appear to be deterring either Ferrari or Philip Morris. The two companies have just announced a renewal of their partnership over the team officially known as Scuderia Ferrari Marlboro through 2015.
Last year, Ferrari removed the bar-code logo off its car over allegations that it was a subliminal representation of the Marlboro logo, replacing it with the new logo pictured at right. But while the Marlboro name and logo may not appear on the cars or anything else officially associated with the team, the Marlboro name – one of Philip Morris' best-known tobacco brands – is officially part of the team's name.
Around the same time, Ferrari has also renewed its merchandising deal with Puma. The sportswear company will continue producing branded sportswear and shoes with the Ferrari logo, as well as providing the flame-retardant suits which Fernando Alonso and Felipe Massa wear on the track.
Follow the jump for the brief announcement on the former and the longer one on the latter.
Collaboration with Philip Morris International extended to the end of 2015
Scuderia Ferrari Marlboro announces that it has extended its collaboration agreement with Philip Morris International to the end of 2015.
Maranello, 14 June 2011
Motor Sport Press Office
Ferrari and Puma announce long-term partnership extension
Maranello, 8th June 2011 – Ferrari and Puma today announced a long-term extension to their partnership. The global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and racewear for Scuderia Ferrari. On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further lengthy period.
Through this extended partnership, PUMA will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. As the Formula One race calendar is expanding into new markets, the global reputation and profile of the sport continues to grow, resulting in a projected increase in the sales performance of Ferrari licensed product worldwide. The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari. The two companies have decided to strengthen their relationship by developing a complete new collection which will be presented at the end of this year.
PUMA is the sport-lifestyle brand with the longest heritage in motorsport, and its development of fire retardant technology has revolutionised driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort. PUMA will continue to supply Scuderia Ferrari with the latest technological innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the coveted Drivers' and Constructors' Championships in one of the lightest and safest race suits in Formula One.
Luca di Montezemolo, Chairman of Ferrari S.p.A., said: "We have enjoyed a very successful relationship with PUMA over the past six years, and we are very happy that this will continue long term. Their commitment to product design, development and racewear technology is unrivalled in the industry, and they continue to impress us on all counts. Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands. We look forward to continue working with PUMA for many years to come."
Last year, Ferrari removed the bar-code logo off its car over allegations that it was a subliminal representation of the Marlboro logo, replacing it with the new logo pictured at right. But while the Marlboro name and logo may not appear on the cars or anything else officially associated with the team, the Marlboro name – one of Philip Morris' best-known tobacco brands – is officially part of the team's name.
Speculation that the sponsorship deal could be shifted to one of Kraft's various brands drew to a close when Philip Morris was spun off in 2008, leaving only tobacco and wines under its own umbrella.
Around the same time, Ferrari has also renewed its merchandising deal with Puma. The sportswear company will continue producing branded sportswear and shoes with the Ferrari logo, as well as providing the flame-retardant suits which Fernando Alonso and Felipe Massa wear on the track.
Follow the jump for the brief announcement on the former and the longer one on the latter.
Collaboration with Philip Morris International extended to the end of 2015
Scuderia Ferrari Marlboro announces that it has extended its collaboration agreement with Philip Morris International to the end of 2015.
Maranello, 14 June 2011
Motor Sport Press Office
Ferrari and Puma announce long-term partnership extension
Maranello, 8th June 2011 – Ferrari and Puma today announced a long-term extension to their partnership. The global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and racewear for Scuderia Ferrari. On the back of highly successful six year collaboration, this new agreement will see the two companies work together for a further lengthy period.
Through this extended partnership, PUMA will continue to develop Ferrari licensed footwear, apparel and accessories for global sales and distribution. As the Formula One race calendar is expanding into new markets, the global reputation and profile of the sport continues to grow, resulting in a projected increase in the sales performance of Ferrari licensed product worldwide. The partnership has become one of the most commercially valuable licensing relationships for both Puma and Ferrari. The two companies have decided to strengthen their relationship by developing a complete new collection which will be presented at the end of this year.
PUMA is the sport-lifestyle brand with the longest heritage in motorsport, and its development of fire retardant technology has revolutionised driver racewear by dramatically reducing weight while maintaining the optimal performance of safety and comfort. PUMA will continue to supply Scuderia Ferrari with the latest technological innovations in team and racewear, enabling Fernando Alonso and Felipe Massa to compete for the coveted Drivers' and Constructors' Championships in one of the lightest and safest race suits in Formula One.
Luca di Montezemolo, Chairman of Ferrari S.p.A., said: "We have enjoyed a very successful relationship with PUMA over the past six years, and we are very happy that this will continue long term. Their commitment to product design, development and racewear technology is unrivalled in the industry, and they continue to impress us on all counts. Clearly licensed apparel and footwear is a key business area for us, and it could not be in better hands. We look forward to continue working with PUMA for many years to come."
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