History and the contemporary automotive market hold no lack of examples of F1 teams translating their checkered flags into road cars. It's practically Ferrari's raison d' ê tre, after all. McLaren's following suit, as well. Even Williams has collaborated with Renault on performance-oriented Clios, and now with Jaguar on the C-X75. But though each of these teams has claimed its share of championships and then some, these days it's Red Bull Racing that's on top. Trouble is – PlayStation fantasies notwithstanding – Red Bull doesn't make automobiles beyond a small batch of single-seaters for Mark Webber and Sebastian Vettel. That's where Infiniti comes in.

Powered by sister company Renault's engines, the Red Bull team this year features prominent sponsorship from Infiniti – a move which is expected to turn into a more comprehensive re-branding scheme in the future. In the meantime, Infiniti is keen to capitalize on its tie-in with the world champion F1 team (particularly since its only previous racing activities involved limited success in converting the Q45's V8 for Indy racing), and now reports are suggesting that a collaborative road car project between Red Bull Racing and Infiniti could be underway.

Citing the Renault Clio Williams as precedent, the Japanese luxury automaker is reportedly looking into making a performance-oriented version of one of its current products to go beyond the current Infiniti Performace Line. The G37 coupe would be the likeliest basis, but a substantial re-engineering effort could (unlike the Renault Williams tie-up) involve the F1 team's engineers to transfer their competencies to the road. Sources expect the project to be complete within two years from now.

Share This Photo X