Official: Mog streaming music coming to Mini

The reports were right. Mini has officially partnered with Mog to bring the company's streaming music service to all manner of Coopers, Countrymans and Clubmans.

The two companies announced their partnership at SXSW in Austin, and will be showing off a beta version of the integrated MiniConnected Mog app at the tech-centric show in Texas.

For those unfamiliar with Mog, it's an on-demand music service that streams tunes directly to your computer or smartphone (iPhone and Android), and this will be the first auto-related application of the service.

Once beta testing is concluded, the app will launch on the iPhone, allowing drivers to plug in their iOS device and listen, browse, search and stream music at 320 kbps through their Mini's stereo, without having to fiddle with their phone.

This is the first in a range of partnerships Mog is announcing, and you can get all the details in the press blast below.

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MOG On-Demand Streaming Music Service and MINI to develop first in-car integration for on demand music for MINI USA

Demonstration of a beta version MOG app for MINI Connected to debut at SXSW in Austin, Texas on March 14, 2011

BERKELEY, Calif and WOODCLIFF LAKE, NJ -- March 10, 2011-- MOG and MINI USA are partnering to develop a new MINI Connected Approved App, which could bring MOG's award winning, on-demand streaming music service to MINI vehicles equipped with the MINI Connected system. The two companies will demonstrate a beta version of the app, the first ever implementation of an on-demand music service in the car, at a press conference held during South by Southwest (SXSW) in Austin, Texas, on Monday, March 14.

The MOG press conference will take place on Monday, March 14 at 11:30 a.m. EST / 10:30 a.m. CST / 8:30 a.m. PST at TenOak (409 Colorado Street), a new venue within walking distance to the Austin Convention Center, and will also be streamed live on the Web. For additional information about the press conference or to view the live Webcast, visit HYPERLINK ""

"We're thrilled to work with MINI to unveil the first ever automotive integration of an on-demand music service," said David Hyman, CEO of MOG. "We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG user experience specifically for MINI USA that makes it fast and easy for drivers to enjoy unlimited, uninterrupted music and still focus on the road. People listen to music while driving more than anywhere else, so it's critical for us to offer MOG in the car," Hyman added.

The demonstration app that will debut at SXSW will be the first opportunity to test an on-demand music application in the vehicles and gather preliminary feedback from potential users. SXSW media attendees will be able to view demonstrations throughout the press event.

"The partnership with MOG is another great step for MINI Connected, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner," said Jim McDowell, Vice President – MINI USA.

The beta MOG app for the MINI Connected System showcases the following capabilities:

On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.

Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing MINI joystick and steering wheel controls.

Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.

MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists.

Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.

The final MOG app would allow MINI USA customers to download the MOG app, connect an iPhone via USB, and MOG will immediately work with the existing MINI Connected system.

MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at, through compatible CE devices from major manufacturers such as Samsung, Vizio, LG, Sonos and Roku, and through the MOG app on iPhone and Android phones, all via a single MOG account.

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