We've seen the Audi e-tron out'n about on public roads, had our chance to sit shotgun during a brief ride, collected a fair share of photo galleries of the R8-based electric car and even saw five-time Le Mans winner Frank Biela take Audi's torque monster around the famed Circuit de la Sarthe at this year's 24-hour race. Until now, though, we've never given much thought to the name that Audi slapped on its kick-ass electric supercar. Whoops.
With Audi's e-tron lineup of electric vehicles scheduled to appear at the Paris Motor Show in just a few week's time, it looks like the company botched the name (e-tron) big time. Etron, in French, is apparently not a word that signifies electric power or innovation. It is, in fact, a word that's closely associated with the less-than-glamorous act of excretion. If you hit up any one of the numerous online translation tools, you'll learn that etron has some crappy synonyms, which include words like caca, excrement, dung and feces. Unfortunately, Audi may have inadvertently named its entire lineup of EVs after a bodily function that's seldom associated with spectacular vehicles. That is, unless Audi intended that we translate e-tron as, "the Audi that's as fast as, well, you know."