Video: First 2011 Buick Regal commercials plays up its German roots

Jul 15th 2010 at 1:31PM
2011 Buick Regal television ad spot – Click above to watch the video after the jump

The 2011 Buick Regal has had a lot of premature exposure ahead of its on-sale date in the U.S. In fact, we've driven it not once, not twice, but thrice, and we're fairly confident that General Motors has done right in letting us Yankees taste the goodness that is the Opel/Vauxhall Insignia.

Buick is now starting its full Regal ad campaign in the States and the first television spot doesn't hide the fact the Regal was honed in Germany before making its way to our shores. It certainly isn't a bad thing to brag about. And as for Buick's suggestion about creating an American Autobahn, consider our hands raised.

Hit the jump to watch the first television ad for the 2011 Regal. The official press release from GM is available for your reading pleasure, as well.



[Source: Buick]



Show full PR text
Buick Introduces the First Television Commercial for the 2011 Regal
Buick is launching the first of several television commercials today as part of its advertising campaign for the 2011 Regal. The campaign launching throughout July uses both unconventional and traditional outlets to introduce Regal to a new consumer audience.

"The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan's German inspired engineering and performance," said Craig Bierley, Buick advertising director. "The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle."

The first television spot for the Regal titled "Autobahn" celebrates the Regal's design, engineering and performance, and features the voice of Kevin Bacon. Future commercials will tell the comprehensive story on the Regal and highlight the vehicle's engine performance, driving dynamics, driver friendly personal technologies and sculpted interior design. Additional commercials will be released through the remainder of 2010.
X

Sign in to post

Please sign in to leave a comment.

Continue
Share This Photo X