Cadillac has decided to jump into the free scheduled maintenance game with a four-year/50,000-mile deal for all buyers of 2011 models. Cadillac's announcement comes just days after Lincoln decided to provide free service to anyone that buys or leases one of its vehicles between now and Labor Day.
The Premium Care Maintenance program is part of Cadillac's revamped customer service program that includes advanced dealer training in conjunction with the Ritz-Carlton hotel chain. Premium Care goes beyond Lincoln's offer with a longer term that will run for the full model year, but doesn't cover wear items like brake pads and wiper blades, as the Lincoln program does. Like similar programs from BMW, Volkswagen and Lincoln, Premium Care Maintenance covers oil changes, tire rotations, filters and inspections. Cadillac undoubtedly hopes to bolster sales of its previous volume leader, the CTS, with this new program. While sales of the SRX have been soaring recently, the CTS is down more than 14 percent so far this year.
[Source: General Motors]
Luxury brand launches Premium Care Maintenance for 2011 models as part of mission to enhance customer service
DETROIT – Cadillac announced today it will provide owners of all 2011 models with frequently required maintenance services for the first four years or 50,000 miles as it seeks to build the best customer service experience in the luxury segment.
The program, called Cadillac Premium Care Maintenance, covers scheduled oil changes, tire rotations, replacement of engine and cabin air filters and a multi-point vehicle inspection.
"Cadillac is adding Premium Care Maintenance as a way to extend customer service beyond the sale," said Kurt McNeil, vice president of Cadillac sales and service. "The program is designed to raise satisfaction for owners by ensuring access to expert service. It should lead to higher loyalty rates for dealers by establishing them as a valued resource for our customers."
Cadillac Premium Care Maintenance launches with the arrival of the 2011 model Cadillacs. The CTS family, which is being expanded this year to include the all-new CTS Coupe, will be the first of the 2011 models to arrive at U.S. dealerships in late summer.
Premium Care Maintenance is the latest in a host of Cadillac initiatives that elevate the luxury ownership experience. It joins other Cadillac customer service and ownership benefits including:
* Five-year, 100,000-mile Powertrain warranty along with standard 24/7 Roadside Assistance and Courtesy Transportation.
* Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage.
* Standard one-year OnStar Directions and Connections plan, which includes Automatic Crash Response, Turn-by-Turn Navigation, Vehicle Diagnostics and Stolen Vehicle Assistance.
* Standard XM Radio with a three month trial.
In 2009, Cadillac placed second in the industry in both the Sales Satisfaction Index and Customer Satisfaction Index studies from J.D. Power & Associates. A survey by AutoPacific of 2010 new vehicle buyers rated Cadillac No. 1 in total satisfaction.
"Cadillac rates among the industry's best in customer satisfaction, but we have room for improvement," McNeil said. "Cadillac Premium Care Maintenance is another step in our goal to set the standard for the industry in customer service."