Ford SYNC with Applink – Click above to watch the video after the the break

Ford's excellent SYNC infotainment technology is undoubtedly already one of the best systems on the market. But there's clearly been one glaring omission that's been keeping the Microsoft-developed system from attaining its true position as the ultimate automotive killer app that the world has been waiting for: horoscopes.

Good news, all you budding astrologers... Ford has seen fit to add daily horoscopes to all Ford, Lincoln and Mercury vehicles equipped with the cloud-based SYNC app Traffic, Directions & Information (TDI). There's no cost and all the driver needs are an active owner account on and a Bluetooth-enabled cell phone.

Horoscopes not your thing? No problem! There will also be access to stock quotes, movie listings, airlines, rental cars and hotels. If this kind of thing tickles your wattle fancy, we suggest you check out the video and press release after the break.

[Source: Ford]

Show full PR text
  • Ford adds new services to SYNC® through the cloud-based app Traffic, Directions & Information (TDI), giving users on-demand access using simple voice commands to stock quotes, movie listings, horoscopes, and airlines, hotels and rental car companies
  • The new services are now available to SYNC TDI owners and showcase the flexibility and expandability of the SYNC architecture to continuously improve the user experience – no extra fees or software upgrades required
  • TDI is available on all 2010 and 2011 Ford, Lincoln and Mercury vehicles equipped with SYNC; services come with no monthly subscription fees for the first three years of vehicle ownership

DEARBORN, Mich., May 27, 2010 – Horoscopes, stock quotes, movie listings and access to airlines, rental cars and hotels are now just a voice command away for customers driving Ford, Lincoln and Mercury vehicles equipped with the SYNC® app Traffic, Directions & Information (TDI).

And customers did not have to inquire, purchase or upgrade anything to get this whole new set of services. All that is needed is an active owner account on

"SYNC is helping us move at a faster pace and deliver the level of connectivity and access that consumers want," said Doug VanDagens, director, Ford Connected Services Organization. "Now, by leveraging the cloud, we continue to give our customers access to more and more services without having to touch the vehicle or inconvenience the owner with more subscription fees."

Ford expanded SYNC TDI services to include stock quotes, entertainment, travel and movie categories, in addition to the already available traffic, directions, news and business search capabilities. The new services are provided by Microsoft Tellme, one of the many partners in Ford's cloud-based Service Delivery Network, which gives SYNC users the ability to use a simple Bluetooth-enabled cell phone to connect and voice request the information they want while in the car.

More features, no extra cost

Owners of SYNC-equipped 2010 and 2011 Ford, Lincoln and Mercury products will have immediate access to the enhanced TDI services.

"Current TDI users will hear a special announcement through SYNC the first time they call in, announcing stocks, movies, horoscopes and travel, and informing them that they have more choices," adds VanDagens.

When users say the "services" voice command, they can ask for "stocks," horoscopes," "movies" or "travel," and follow the prompts. They can also create personalized lists of stocks and horoscopes to follow by visiting their account on, clicking on the "Manage favorites" tab and adding their top picks.

In total, the new SYNC TDI categories offer the following options:


* Say a company name and receive real-time stock quotes
* Request other specifics such as the high/low of the day, of a 52-week period, share volume, market cap and price-to-earnings (P/E) ratio


* Speak an astrological sign to hear the daily horoscope
* Hear list of astrological signs


* Search for movie theaters near customer's current location or provided city
* Receive lists of new releases
* Say a movie name and receive rating information, theater names where movies are playing
* Request movie times at a location for today, tomorrow or the next day


* Request to be directly connected to 150 airlines, the 50 largest hotel chains and the 11 largest rental car agencies – all in the U.S.

Video demonstrations of SYNC Traffic, Direction & Information services
Horoscopes, Travel, Stock Quotes -
Business Search –
Turn-by-Turn Navigation –
Personalized Traffic Report –
My Favorites –

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