Audi's Green Police Super Bowl ad
technology and the
has gotten a bit of negative attention, but some parts of the campaign have gone unnoticed. For example, did you know that none other than
provided the soundtrack for the ad? They did, and the band even went back to the studio to re-record their hit Dream Police as, surprise, Green Police. Maybe this is why names like Eco Police or Enviro Police – names that wouldn't have caused any sort of uproar – were not chosen.
of America's chief marketing officer, Scott Keogh, said in a statement that:
We have no doubt that viewers will walk away from the Super Bowl with that song playing in their heads. It is certain to make the environmental message behind the Green Police ad hard to forget.
You can hear for yourself by listening to the track and/or downloading the MP3 after the jump. See a teaser video for the Green Police campaign