BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles.
The company will stick with its existing BMW, MINI and Rolls-Royce marques, but Reithofer revealed that the board has voted to create a sub-brand for electric vehicles. This new sub-brand will be similar to BMW's seperate marketing of the "M" line of vehicle, will be targeted at urban drivers and include a two wheeler. The first of these new vehicles will likely start appearing sometime around 2012-13.
The company will stick with its existing BMW, MINI and Rolls-Royce marques, but Reithofer revealed that the board has voted to create a sub-brand for electric vehicles. This new sub-brand will be similar to BMW's seperate marketing of the "M" line of vehicle, will be targeted at urban drivers and include a two wheeler. The first of these new vehicles will likely start appearing sometime around 2012-13.
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